RETAIL & E-COMMERCE | ENGAGEMENT
Bijak Leverages MoEngage’s Stylized Push Campaigns to Achieve 50% Uplift in CTR
50%
Uplift in Push CTR
15%
Increase in customer signups
Business Challenge
Before partnering up with MoEngage, sign-ups (i.e., customer onboarding) were an issue due to which Bijak was witnessing a low onboarding rate. Moreover, there was a scope for improvement in customer engagement rates due to a lack of attractive and engaging vernacular-based push notifications.
MoEngage Solution
With the assistance of MoEngage’s platform, Bijak set up journeys, which were essentially a mix of push notifications and SMS’, and saw that customers were completing more numbers of steps while signing up. Bijak also saw an uplift in user reachability by engaging with over 20% more customers in the last three months using MoEngage's Push Amplification® Plus Technology.
Products Used
Push Notification
Reach customers at the right time using AI-powered, targeted, push notifications.
Push Notification Templates
Craft beautiful notifications in minutes using no-code templates.
The Result
Using MoEngage, Bijak was able to:
- Achieve over 50% uplift in CTR for stylized, vernacular-based push campaigns
- Reach 20% more customers (in the last three months) using Push Amplification® Plus
- Clocked a 15% uplift in customer signups after implementing Flows
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