Blibli Uplifts Repeat Purchase Rate by 43% Using Tactical Gamification
Discover how Blibli used MoEngage Analytics to drive customer recall and boost its repeat purchases by 43% using the platform's data-backed campaigns and real-time engagement capabilities.
About Blibli
Blibli is an Indonesian one-stop e-commerce platform pioneering the online shopping mall space. They offer 1000+ products under 16+ categories across grocery, fashion, gadgets, home décor, furniture, and automotive products.
“MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.”
Blibli was having micro-moments with its users either when they made a purchase or added products to the wishlist. However, the brand’s team was not able to engage these users at the right moment with relevant product positioning using other product categories.
Blibli team decided to analyze active users and run campaigns based on that data using MoEngage platform during their anniversary sale. Eventually, they were able to drive more repeat purchases from existing users and new purchases from new users.
Using MoEngage’s Customer Insights & Analytical capabilities, the Blibli team ran a repeat purchase campaign during their anniversary sale to drive more repeat purchases from both existing users who had completed a purchase & new users who made a new purchase.
• More than 1 million Blibli customers engaged
• 70% increase in overall customer engagement
• 43% increase in repeat customer purchases
• Gamification-led savings for 35% of customers
Blibli’s data-backed re-engagement strategy – involving segmentation and clustering of existing and new customers – not only increased engagement but also boosted repeat purchases. This boost resulted from the targeted offering of products to customers based on their last purchase and search history.
The team also leveraged MoEngage’s tactical gamification to build in-app pop-ups that redirected customers to a game on order completion where they could win coupons and buy from other categories. This not only helped with instant gratification but also drove customers to discover new categories on their own.
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