Blibli Uplifts Repeat Purchase Rate by 43% Using Tactical Gamification

Using MoEngage’s Customer Insights & Analytical capabilities, the Blibli team ran a repeat purchase campaign during their anniversary sale to drive more repeat purchases from both existing users who had completed a purchase & new users who made a new purchase.

• More than 1 million Blibli customers engaged
• 70% increase in overall customer engagement
• 43% increase in repeat customer purchases
• Gamification-led savings for 35% of customers

Blibli’s data-backed re-engagement strategy – involving segmentation and clustering of existing and new customers – not only increased engagement but also boosted repeat purchases. This boost resulted from the targeted offering of products to customers based on their last purchase and search history.

The team also leveraged MoEngage’s tactical gamification to build in-app pop-ups that redirected customers to a game on order completion where they could win coupons and buy from other categories. This not only helped with instant gratification but also drove customers to discover new categories on their own.