Blibli Uplifts Repeat Purchase Rate by 43% Using Tactical Gamification
Blibli, a one-stop e-commerce platform in Indonesia, is one of the pioneers of the online shopping mall. The brand offers more than thousands of products under 16 different categories from groceries and fashion to gadgets, from home decor and furniture to automotive products. They also provide vouchers, utility bill payments, and travel packages.
Blibli was having micro-moments with its users either when they made a purchase or added products to the wishlist. However, the brand’s team was not able to engage these users at the right moment with relevant product positioning using other product categories.
Blibli team decided to analyze active users and run campaigns based on that data using MoEngage platform during their anniversary sale. Eventually, they were able to drive more repeat purchases from existing users and new purchases from new users.
Increase in the repeat purchase rate
Boost in engagement
What They Say About Us
“MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.”
VP Group Product, BliBli
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