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CoinDCX Grow Weekly Active Users to 80% using User Path Analysis

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About CoinDCX

CoinDCX is India’s biggest and safest cryptocurrency exchange brand offering crypto-based financial services across the nation. The brand is the first in the crypto exchange segment to be ISO certified. Their bitcoin and cryptocurrency investment app CoinDCX GO has more than 600K users trading 15M cryptocurrency on daily basis.

The Problem

The brand's current engagement approach lacked relevancy and personalization at a user-level. Due to which the brand was observing drop-offs during onboarding and later during reactivation stage.

MoEngage Solution

CoinDCX’s marketing team was looking for a new engagement tool after observing no optimum outcome from its current platform. They employed MoEngage to analyze and understand customer behavior while engaging them on various channels.
80%
Increase in weekly active users
18x
Growth in TAT (from 36 hrs to 2 hrs)

What They Say About Us

“MoEngage provides an easy way-out to create complex user-segments with so much ease for different campaigns which largely helps in driving high conversion rates and moving other important BAU numbers.”
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Shivangini Agarwal
Asst. Brand Manager