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20X Improvement in Email Open Rates Helps EarlySalary to Reduce User Drop-off Rate by 5%


About EarlySalary

EarlySalary is a FinTech startup with a presence in 17 cities and offers instant cash loans to working individuals against their salary.

The Problem

EarlySalary was observing drop-offs during some crucial stages — bank statement submission, KYC submission, and loan approval. These drop-offs were not only hampering the loan cycle completion but were also affecting the conversions rates.

MoEngage Solution

The brand leveraged MoEngage Email Warmup Program and Email Campaigns to help them with email campaigns and to improve their email deliverability and email engagement.
Improvement in Inbox Placement
Reduction in User Drop-offs

What They Say About Us

MoEngage has always been proactive with their approach and methodology. Their critical knowledge and expertise on email marketing have helped us improve not only our email deliverability by 90% but also increase our conversions by 5%.
Anuj Ranka,
VP for Performance Marketing, EarlySalary

How EarlySalary Addressed User Drop-offs

Find out how the Indian fintech brand improved inbox placements & reduced drop-offs