Flipkart Shopsy Observes 4X Uplift in Conversions Using MoEngage
Discover how Flipkart Shopsy increased conversions by 4X by leveraging MoEngage's insights-led engagement platform!
About Flipkart Shopsy
Flipkart’s Shopsy is a hyper-value platform that currently has over 11 lakh sellers (including Flipkart) registered and hosts 150 million products ranging across 800+ categories for customers in India.
MoEngage’s RFM Segmentation capabilities have helped us advance our customer retention and communication flows. Our campaign managers get to see a unified view of our customers and require little to no downtime to create customizations for specific use cases and cohorts! MoEngage has proven very beneficial for us as they help us automatically manage the complexity of use cases at scale.
Nudging customers down the funnel effectively, hyper-personalizing communications and implementing deep level of segmentation to drive customer engagement were some of the things that Flipkart Shopsy was looking to enhance!
With the assistance of MoEngage’s platform, Flipkart Shopsy set up Flows, to send persuasive push notifications, notifying customers about personalized offers. The E-commerce team successfully executed multiple campaigns based on their analysis of customer preferences using the intelligent platform. Additionally, deep-level of segmentation to run action-oriented campaigns using MoEngage’s RFM capabilities contributed significantly to Shopsy’s bottom line.
Using MoEngage, Flipkart Shopsy was able to:
- Clock an uplift of 3X in the stickiness value
- Disseminate 5X more Push and 100X more In-App campaigns than their monthly quota during the Big Billion Days sale
- Achieve over 4X uplift in conversions during the Big Billion Days sale
- Observed a 200X increase in purchases during the same period
Drive Better Engagement using MoEngage
Download Flipkart Shopsy's detailed success story below 👇
