Gaana Boosts Premium Subscriptions and Drives App Engagement with MoEngage
Gaana is a leading online music streaming service used by over 50 million active users across the globe.
As per the recent Mary Meeker report, Gaana is the leading music streaming service in India and has
witnessed a 3X increase in music streaming for the year 2016 - 17.
Gaana was looking for ways to drive new users towards the premium subscription, raise the active user count and also increase the number of music streams by users on the app.
Using MoEngage’s industry-leading segmentation platform, Smart Triggers, carousel notifications and journeys, Gaana was able to meet the challenges head-on and positively impact their business.
Uplift in Gaana+ ‘Premium Subscriptions’
Daily Active Users through Push Notifications
What They Say About Us
MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.
Product Manager for Engagement, Gaana
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