Gaana Boosts Premium Subscriptions and Drives App Engagement with MoEngage
To drive new customers to Gaana+ premium subscription, the team used MoEngage to create lifecycle campaigns and nudged customers to activate a 14-day premium free trial. Closer to trial expiry, reminders of premium benefits were sent using automated campaigns.
• 120% uplift in Gaana+ premium subscriptions
• 2 out of 3 customers who engaged with push notifications, played a song on the app.
• 10% of DAUs were driven via MoEngage push notifications
To increase engagement, Gaana created customer segments based on personal music preferences and deployed engagement campaigns to deliver large-scale personalization. And to bring customer attention to the latest music, Gaana used MoEngage’s carousel push notifications with rich, personalized content.
With consistent music streams being synonymous with good health for Gaana, they used MoEngage’s superior segmentation and push notifications to reach out to customers with their choice of music. This increased streaming, with 2 out of 3 customers who engaged with these notifications, playing a song.