• Travel & Hospitality
  • Engagement

Gathern Sees a 240% Uplift in Bookings Using Flows and Smart Recommendations

Gathern is a peer-to-peer (P2P) vacation rental Platform licensed by the tourism ministry. Gathern offers guests a variety of vacation rentals at the tap of a button and enables hosts to monetize & utilize their property all hassle-free.

About Gathern

Gathern is a peer-to-peer (P2P) vacation rental Platform licensed by the tourism ministry. Gathern offers guests a variety of vacation rentals at the tap of a button and enables hosts to monetize & utilize their property all hassle-free.

Industry
Engagement
Personalization
Travel & Hospitality
Products Used
Customer Journey Orchestration
Email Builder
Omnichannel Flows
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Before MoEngage, while we were communicating periodically with customers, however, the uniqueness of each communication was missing. With MoEngage, we have been able to use capabilities like JINJA templates to build curated communications leading to better engagement.

customer
Hassan El-Tahan
Vice President of Growth, Gathern
240%
Increase in the number of bookings
21.6%
Conversion rate for cart abandonment flows
Business Challenge

Before partnering with MoEngage, the brand was already working with another engagement platform. However, they faced several issues with their previous platform:
1. Gathern was able to utilize the platform to the fullest potential but did not get constant support from the platform’s end.

2. The travel and hospitality brand was unable to customize its communication and many feature sets were limited to what was only present in the app, such as creative images for push notifications.

3. Gathern was unable to drive actionable insights using the previous platform.

Solution

The brand quickly onboarded MoEngage within a period of 8 weeks and was able to integrate MoEngage with other MARTECH platforms like mix panel and amplitude.

Results

With MoEngage, Gathern was able to:

  • Increase the number of bookings by 240%
  • Increase DAU by 772%
  • Increase conversion rate for cart abandonment flows by 21.6%
  • Increase conversion rate for old customer flows by 10.6%

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