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How Lifestyle Improves Customer Retention by 30% Using Dynamic Engagement Strategy

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About Lifestyle

Lifestyle is India's leading fashion destination for the latest trends. Part of Dubai-based retail and hospitality conglomerate - The Landmark Group, Lifestyle brings multiple categories under the convenience of a single roof. The brand provides seamless and hassle-free shopping along with the convenience of a true omni-channel experience with its online store lifestylestores.com

Business Need

Lifestyle observed that even with more than 1 million app installs, their current active user base on the app was only 15K. This was due to users' app inactivity and user drop-offs during the purchase stage.

MoEngage Solution

Lifestyle employed MoEngage platform to implement a purchase funnel-based engagement strategy. Using MoEngage, the brand performed RFM analysis to identify right segments and created personalized smart-triggered campaigns to drive conversion.
30%
Improvement in Retention Rate
4X
Boost in Conversion Rate

What They Say About Us

MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
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Joydeep Das
Lead Digital Marketing, Lifestyle

Read the full story here

Learn how MoEngage helped to analyze customer behavior.
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