Mamikos witnesses 31% Higher Click Through Rates with Mobile Push Notification Templates
Mamikos makes finding & booking long-stay accommodations easy & safe for its users. Over 2 million users use the Mamikos app to check out accommodations, view photos, contact owners, complete bookings, and even pay their rent & bills. Mamikos also provides services for property owners who need help managing their property.
Connecting accommodation seekers with owners (high occupancy with a high average length of stay) is critical to Mamikos’ success as a hospitality app. To do this, the brand relies heavily on Push Notifications. Notification alerts for activities like accommodation availability status, changes in rent, accommodations recommendations, owner messages, etc., form the backbone of Mamikos’s engagement strategy. But, in a world where users’ devices are crowded with multiple notifications, how can businesses achieve higher engagement for their notifications? Mamikos was on the lookout for new ways or practices they could apply to make their notifications stand out and improve their campaigns’ performances.
“By using Push Templates, our Push Notifications are far more interesting since we can customize the background and font colors to stand out from other apps’ Push Notifications. This, of course, helps increase the CTRs.”
“When you want to uplift engagement with least effort from the development team, Moengage Push Template is the answer”
Push Templates by MoEngage help marketers craft & deploy beautiful-looking notifications within minutes with zero code—to stand out & grab users’ attention. By simply selecting a template, and with the help of a WYSIWYG editor, marketers can customize notification elements, like changing the background and font colors, applying text styles, adding carousels and action buttons, etc., to make the notification attractive enough to catch the user's attention in the overcrowded notification tray.
Push Templates seemed to be the pertinent remedy to tackle Mamikos’ notification struggles, and the team was keen on trying it out. The Mamikos team created ‘template’ notifications by stylizing the background, text color, font effects, etc. To test the new approach & evaluate its efficacy accurately, they used the A/B test feature of MoEngage to send the Stylized Push Notification to one set of users, and the Generic Push Notification to another set in the same segment. The results were simply astounding, and the team had finally made a breakthrough.
Notification alerts for booking activities, such as availability, rent changes, and more, formed the backbone of Mamikos’s engagement. With their success heavily reliant on push, the team leveraged MoEngage’s Push Templates to make their notifications stand out.
MoEngage helped the team deploy beautiful-looking notifications within minutes with zero code. After template selection, the team could customize notifications using an editor and make the notifications attractive enough to catch customer attention in the overcrowded notification tray.
Using MoEngage’s A/B test feature, the team tested the efficacy of this approach by sending the stylized push notification to one set of customers and the generic push notification to another set in the same segment. This resulted in higher engagement, increased CTRs, more app opens, and more bookings.
• 31% boost in Push Notifications CTR
• 35% increase in booking completions
