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OptimizeFT Employs MoEngage’s Journey Orchestration to Enhance Customer Journeys


About OptimizeFT

Optimize Financial Technology (OptimizeFT), formerly known as Engage Financial Technology, is a California-based digital banking software. The brand powers payment cards and consumer applications, allowing consumers to better manage budgets, setting and managing toward their savings goals.

The Problem

OptimizeFT was using an in-built system to orchestrate communication directly with third-party vendors. The integration of the system was tied to the development schedule of their core platform. So, making changes required the team to wait for deployments leading to an inefficient process.

MoEngage Solution

The brand's marketing team strategized a multichannel approach to communicate with their clients via triggered campaigns and employed MoEngage's Flows features to engage customers using channels such as SMS, email, in-app and push notifications.

What They Say About Us

I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
Mike Corrales
Vice President- Client Success

How MoEngage Helped OptimizeFT

To know more, download the detailed success story of below 👇
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