OYO Rooms Observes 8X Increase In Engagement with Seamless Omnichannel User Engagement
About OYO Rooms
OYO Rooms is a hospitality unicorn that is valued over $1 billion. It has 1800 hotel properties located across 500 cities. OYO is known for its technology-driven process that has a heavy emphasis on user experience and engagement. Its USP is that it allows users to book hotel rooms in 3 taps or less than 5 seconds.
Additional Information -
MoEngage is an advanced AWS partner. The strategic partnership with AWS further enhances the company’s developmental and cloud capabilities to deliver best-in-class marketing automation solutions. AWS helps MoEngage captures and processes millions of customer events every hour and leverage that data to power real-time personalized marketing.
The Problem
OYO’s customers interact through multiple channels including web, email, and mobile app. Ensuring uniform and seamless user engagement across all channels proved to be difficult when OYO started scaling on a global level.
MoEngage Solution
As an omnichannel campaign management tool, MoEngage enabled OYO to deliver seamless omnichannel user engagement. It helped send personalized hotel recommendations and offers that increased CTR by 5x.
8X
Increase in Engagement Campaigns
5X
Increase in CTR
What They Say About Us
“MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.”
