• Retail & E-commerce
  • Engagement

WOW Skin Science Clocks a 10-12X Uplift in ROI

Discover how WOW Skin Science clocked a 10-12X uplift in ROI using MoEngage’s intelligent engagement platform!

About WOW Skin Science

WOW Skin Science is a popular Indian skincare and haircare brand that offers a wide range of natural and holistic products.


Retail & E-commerce
Products Used
Custom Segments
Customer Insights & Analytics
Customer Journey Orchestration
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Our previous platform was not attuned to the scale at which we wanted to operate at. With MoEngage, we have a partner that is extremely rich in features and comes with great customer support. So instead of dealing with multiple vendors, we get a one-stop solution for everything under under the sun!

Sudeep Bansal
VP-Growth, WOW Skin Science
uplift in ROI
lesser spends with the same revenue rates
Business Challenge

WOW Skin Science was on the lookout for a platform that could help the brand seamlessly segment customers, understand their behavior and personalize communications at scale.

The brand's short-term goal was to garner maximum amount of conversions by targetting customers with the right messaging. One the other hand, the long-term goal was to disseminate automated customer journeys to help with customer retention.

MoEngage Solution

The WOW team used MoEngage to send out hyper-personalized communications across channels like InApp, SMS, Push, and WhatsApp. This resulted in the brand clocking record-breaking user sessions and order purchases during its birthday sale!

Before using MoEngage, the E-commerce brand would spend anywhere around 7-8 days setting up campaigns manually. But with MoEngage, automating campaigns became incredible easy and that lead time reduced significantly to just 20-30 minutes!

About MoEngage

MoEngage is an Insights-led Customer Engagement platform built for customer-obsessed brands.

Insights-led Engagement flywheel

With industry-leading AI and Machine Learning capabilities, MoEngage provides insights on customers, their journey, behavior, interests, preferences, and the short and long-term impact of campaigns on key business metrics like customer retention and LTV.

Brands use MoEngage to leverage these insights and enable hyper-personalization at scale across multiple touchpoints like mobile push, email, in-app, website push, on-site message, SMS, Whatsapp, and social messaging platforms.

Fortune 500 brands across 35+ countries such as Deutsche Telekom, Samsung, Vodafone, Nestle, McAfee, and internet-first brands such as Ola, OYO, Bigbasket, and InMobi use MoEngage to orchestrate cross-channel customer journeys and delight their customers across multiple touchpoints.


The Result

Using MoEngage, WOW Skin Science was able to:

  • Observe a 10-12X uplift in ROI
  • Clock the same revenue rates 40% lesser spends
  • Achieve a 40% uplift in the Install to First Purchase Metrics
  • Witness a 10% uplift in conversions of high-intent customers

With MoEngage, integration is incredibly easy and seamless compared to any other tool in the market. Another stellar aspect of the platform is the increased operational efficiency. From 7-8 days without MoEngage to just 20-30 minutes with MoEngage- that's the kind of dip in lead time we've witnessed when setting up campaigns. And, the support team (i.e., the Customer Success team) as well, is amazing!

Shalini Sahu
Retention Lead, WOW Skin Science

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