About WOW Skin Science
WOW Skin Science is a popular Indian skincare and haircare brand that offers a wide range of natural and holistic products.
Our previous platform was not attuned to the scale at which we wanted to operate at. With MoEngage, we have a partner that is extremely rich in features and comes with great customer support. So instead of dealing with multiple vendors, we get a one-stop solution for everything under under the sun!
WOW Skin Science was on the lookout for a platform that could help the brand seamlessly segment customers, understand their behavior and personalize communications at scale.
The brand's short-term goal was to garner maximum amount of conversions by targetting customers with the right messaging. One the other hand, the long-term goal was to disseminate automated customer journeys to help with customer retention.
The WOW team used MoEngage to send out hyper-personalized communications across channels like InApp, SMS, Push, and WhatsApp. This resulted in the brand clocking record-breaking user sessions and order purchases during its birthday sale!
Before using MoEngage, the E-commerce brand would spend anywhere around 7-8 days setting up campaigns manually. But with MoEngage, automating campaigns became incredible easy and that lead time reduced significantly to just 20-30 minutes!
MoEngage is an Insights-led Customer Engagement platform built for customer-obsessed brands.
With industry-leading AI and Machine Learning capabilities, MoEngage provides insights on customers, their journey, behavior, interests, preferences, and the short and long-term impact of campaigns on key business metrics like customer retention and LTV.
Brands use MoEngage to leverage these insights and enable hyper-personalization at scale across multiple touchpoints like mobile push, email, in-app, website push, on-site message, SMS, Whatsapp, and social messaging platforms.
Fortune 500 brands across 35+ countries such as Deutsche Telekom, Samsung, Vodafone, Nestle, McAfee, and internet-first brands such as Ola, OYO, Bigbasket, and InMobi use MoEngage to orchestrate cross-channel customer journeys and delight their customers across multiple touchpoints.
Using MoEngage, WOW Skin Science was able to:
- Observe a 10-12X uplift in ROI
- Clock the same revenue rates 40% lesser spends
- Achieve a 40% uplift in the Install to First Purchase Metrics
- Witness a 10% uplift in conversions of high-intent customers
With MoEngage, integration is incredibly easy and seamless compared to any other tool in the market. Another stellar aspect of the platform is the increased operational efficiency. From 7-8 days without MoEngage to just 20-30 minutes with MoEngage- that's the kind of dip in lead time we've witnessed when setting up campaigns. And, the support team (i.e., the Customer Success team) as well, is amazing!
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