Customer Data Platform and Engagement Platform: Winning Combination to Unlock Growth

Engagement Marketing Strategies

Hosted by Rajarshi Choudhuri

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How Customer Data Platform and Customer Engagement Platform can Work Together!

Apr 18, 2022

Join expert guest, Naim Younis, Head of Digital Marketing and Acquisition at Commercial Bank of Dubai as he discusses the differences and similarities in function between a CDP and a CEP, different business use cases for implementation, and how the CDP and CEP combination can help brands optimize customer engagement.

Key Takeaways

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Narrator and Guests

Naim Younis

Head of Digital Marketing and Acquisition,

Commercial Bank of Dubai
Rajarshi Choudhuri

Lead, Content Marketing (India, MEA, SEA),

MoEngage

Naim currently heads the digital marketing and acquisition efforts at Commercial Bank of Dubai. Naim comes with 16 years of experience in devising integrated communication strategies, linking traditional marketing with digital and social media solutions, to drive market share, revenue & recognition across banking, automotive, luxury and tourism sectors. Naim possesses a digital-first mindset and is data-driven in decision making with solution-oriented approach to drive growth.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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