Building a Self-sustainable Growth Engine That Drives Business

Key Takeaways

• 00:02:11
  Introduction, use cases, brief overview about Jottful
• 00:06:04
  Definition of a growth engine and what it comprises of
• 00:09:07
  Marketing and advertising for product-led growth engine
• 00:10:27
  Different types of growth engines and how they operate
• 00:15:26
  How to approach building a growth engine and the requirements
• 00:19:38
  Teams that should drive and handle growth engine of a business
• 00:23:18
  Limitations to building a growth engine and how to overcome them
• 00:29:04
  Identifying power users and role played by loyalists in driving growth
• 00:31:43
  Reasons why a growth engine fails and how to avoid those pitfalls
• 00:35:53
  Rapid-fire round of questions