Festive Season in the Middle East: Trends, Learnings, and Best Practices for Customer Engagement

Holiday Marketing Marketing Strategies

Hosted by Rajarshi Choudhuri

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How Brands in the Middle East Can Leverage Data and Personalization to Optimize Festive Season Engagement

Oct 26, 2021

In this episode, we’re looking at the festive season in the Middle East, trends that have emerged in the retail and e-commerce space, impact of White Wednesday and other shopping events, learnings from 2020, along with predictions for 2021, best practices on data-driven campaign framing for holidays and tips on media and channel mix.

Key Takeaways

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Narrator and Guests

Shyam Sunder

Brand Marketing & Communications Consultant,
Rajarshi Choudhuri

Senior Content Marketing Manager,

MoEngage

Shyam Sunder is one of the leading marketers in the Middle East region with rich experience in building successful brands across sectors and markets. Shyam is an Executive Member of the Marketing Society, an Industry Tutor, a regular columnist at Campaign Middle East and speaks at leading marketing and advertising forums and institutes. He was listed in the Top Marketers in GCC by Gulf Marketing Review and recognized as the Top 10 Clients by the B&W Report. The first half of his career was in advertising, having started with DDB in India building several businesses including Citibank, Apple and Henkel. Shyam went on to become the Country Head of a leading Brand Activation agency before moving to Brand Management in Dubai.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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