Festive Season in the Middle East: Trends, Learnings, and Best Practices for Customer Engagement
Holiday Marketing
Marketing Strategies
Hosted by Rajarshi Choudhuri
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How Brands in the Middle East Can Leverage Data and Personalization to Optimize Festive Season Engagement
Oct 26, 2021
In this episode, we’re looking at the festive season in the Middle East, trends that have emerged in the retail and e-commerce space, impact of White Wednesday and other shopping events, learnings from 2020, along with predictions for 2021, best practices on data-driven campaign framing for holidays and tips on media and channel mix.
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Narrator and Guests
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Shyam Sunder
Brand Marketing & Communications Consultant,
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Rajarshi Choudhuri
Senior Content Marketing Manager,MoEngage
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