Festive Season in the Middle East: Trends, Learnings, and Best Practices for Customer Engagement

Shyam Sunder is one of the leading marketers in the Middle East region with rich experience in building successful brands across sectors and markets. Shyam is an Executive Member of the Marketing Society, an Industry Tutor, a regular columnist at Campaign Middle East and speaks at leading marketing and advertising forums and institutes. He was listed in the Top Marketers in GCC by Gulf Marketing Review and recognized as the Top 10 Clients by the B&W Report. The first half of his career was in advertising, having started with DDB in India building several businesses including Citibank, Apple and Henkel. Shyam went on to become the Country Head of a leading Brand Activation agency before moving to Brand Management in Dubai.