Holidays 2021 for App Marketers in Southeast Asia: Trends, Do’s and Don’ts, and Actionable Strategies

Key Takeaways

• 00:01:24
  Introduction, current job role, responsibilities
• 00:06:12
  Growth of in-app ecosystem and industries likely to see higher adoption during festive season 2021
• 00:14:27
  Likely impact of the festive season on the micro-mobility and mobility sector
• 00:17:06
  Busy festive season expected for automotive, jewellery, and consumer durables
• 00:19:17
  Expected growth for in-app metrics (especially engagement) during the festive season
• 00:27:35
  Focus on localization and vernacular communication to engage new users from tier-II & III cities
• 00:32:57
  Expected growth for Southeast Asian markets during the festive season
• 00:37:31
  Growing importance of shoppable ads for the festive season
• 00:40:17
  How Mondelez leveraged shoppable ads to push purchase of newly released product
• 00:43:25
  What can you expect for the festive season ad spends
• 00:50:19
  Importance of data-driven testing for ad copies and creatives and tips to plan better
• 00:58:54
  How brands can use data to personalize festive season engagement
• 01:06:51
  Importance of consumer intelligence and how InMobi Pulse can help
• 01:16:06
  Rapid fire questions