ASO Spotlight with AppFollow: ASO Insights and Benchmarks for Consumer Brands

Hosted by Rajarshi Choudhuri

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ASO Spotlight: Decoding trends, insights, and benchmarks for 2021

Mar 16, 2021

Discover top ASO trends of 2021 across various industries and geographies, important app metrics to track, the impact of reviews and ratings on organic user acquisition, and other super fun stuff as we speak to Ilia Kukharev, Head of ASO at AppFollow.

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Narrator and Guests

Ilia Kukharev

Head of ASO, AppFollow

Ilia Kukharev heads ASO at AppFollow. AppFollow is an all-in-one service for Mobile Marketing, User Acquisition, and Customer Support which enables you to track your downloads, boost organic visibility, and manage customer feedback in one place.

Rajarshi Choudhuri

Senior Content Marketing Manager, MoEngage

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.