How Current Used Influencer Marketing to Acquire and Engage Two Million Users in a Year
Marketing Strategies
Hosted by Ehren Maedge
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How Current Utilizes Influencer Marketing to Acquire and Engage
Sep 13, 2021
Starting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and understand how they use it as an acquisition and engagement channel.
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Narrator and Guests
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Adam Hadi
VP, Marketing ,Current
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Ehren Maedge
GM, North America ,MoEngage
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