Decoding Product-Led Growth and Retention for Consumer Brands
Marketing Strategies
Hosted by Rajarshi Choudhuri
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Product-led Growth and Retention Lessons for Consumer Brands
Apr 07, 2021
In this episode we will discuss growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges with use cases from e-commerce. We also discuss the core elements of product-led growth when applied to consumer brands, how to breed collaboration between product and marketing functions, and how to scale your app from a product-led growth perspective and the role of engagement platforms.
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Narrator and Guests
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Vivek Sundaram
Director of Product,Fancode by Dream 11
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Rajarshi Choudhuri
Senior Content Marketing Manager,MoEngage
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