Decoding Product-Led Growth and Retention for Consumer Brands

Marketing Strategies

Hosted by Rajarshi Choudhuri

Also available on:

Product-led Growth and Retention Lessons for Consumer Brands

Apr 07, 2021

In this episode we will discuss growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges with use cases from e-commerce. We also discuss the core elements of product-led growth when applied to consumer brands, how to breed collaboration between product and marketing functions, and how to scale your app from a product-led growth perspective and the role of engagement platforms.

Similar Podcasts

Narrator and Guests

Vivek Sundaram

Director of Product,

Fancode by Dream 11
Rajarshi Choudhuri

Senior Content Marketing Manager,

MoEngage

Vivek handles product at Fancode by Dream11, India’s premier digital sports destination committed to giving all fans a highly personalized experience across content, community, and commerce. Prior to heading product at Fancode, Vivek has led product teams at Caratlane and comes with over a decade of experience with companies like Morgan Stanley, Oracle, and Hopscotch.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

More Podcasts you might like

Ramadan