Rising Wave of Crypto-trading in India: CoinDCX’s Growth Story and Approach to User Education

Marketing Strategies

Hosted by Rajarshi Choudhuri

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Role of User Education, Incentivization, Smart Segmentation, and Targeted Campaigns in Driving Growth

Jul 08, 2021

By end of December 2020, average of $60-65 million worth of Bitcoin trades/day were happening in India, every day. To discuss this growth trend and the marketing strategies driving it, we have with us the CMO of CoinDCX.
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Narrator and Guests

Ramalingam Subramanian

Chief Marketing Officer,

CoinDCX
Rajarshi Choudhuri

Senior Content Marketing Manager,

MoEngage

Ramalingam currently serves as the CMO of CoinDCX, overseeing brand and communications and managing the marketing team. With a focus on building a safe, secure, and simple crypto experience, he has been involved in improving global crypto adoption. Prior to working with CoinDCX, Ramalingam has occupied various positions at Cipla, Coca-Cola, and Tata Consultancy Services.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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