ASO Spotlight: Building an Effective Review Management For App Growth!

Analytics Engagement Marketing Strategies

Hosted by Rajarshi Choudhuri

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Building a Review Management Strategy to Scale App Growth

Apr 28, 2021

In this episode, we speak to Vera Rabkina, Head of Product at AppFollow about the hottest topic in ASO right now- Review Management. We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth.

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Narrator and Guests

Vera Rabkina

Head of Product,

AppFollow
Rajarshi Choudhuri

Senior Content Marketing Manager ,

MoEngage

With a significant experience in building and maintaining product roadmap, bringing vision, managing communications with key stakeholders with respect to product goals, measuring progress against goals, conducting A/B tests and in-depth work with app analytics, Vera currently heads product at AppFollow.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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