Uplifting Retention Rates by 6% in 6 months: Actionable Lessons from CRM Guru

Key Takeaways

• 00:01:49
  Introduction, entry into marketing, early days of marketing
• 00:03:40
  Past experiences working with big companies and early-stage startups
• 00:06:36
  Marketing superpower and how it contributes to the business
• 00:09:45
  Adding a panda emoji in the ad headline increased CTRs by 20% in 8 weeks
• 00:13:38
  Optimizing for brand search was a big problem for FoodPanda
• 00:18:30
  Adjusting for slump in sales using a mid-week mega sales strategy
• 00:23:08
  Campaign analysis to drive retention rate by 6% over 6 months
• 00:31:34
  Journey from basic to advanced customer segmentation
• 00:36:14
  Inside look at siloed data and how an advanced martech system helped
• 00:44:17
  Importance of competitive insights, analytics and actionable intel in cricket and MarTech