7 Tips to Choose the Right Engagement Platform and Build an Effective Martech Stack

Engagement Marketing Strategies

Hosted by Rajarshi Choudhuri

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Lessons from Rain: Selecting the Right CRM, Engagement Platform, and Building Modern Martech Stack

Jul 04, 2022

Consumer brands across verticals and geographies are now leading with an insights-led approach, becoming more customer-centric. This is where the modern-day martech stack comes into the picture. In today’s episode, we discuss how to choose the right engagement platform, and create an effective martech stack.

Key Takeaways

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Narrator and Guests

Uzair Hamid

Head of CRM,

Rain
Rajarshi Choudhuri

Lead, Content Marketing (India, MEA, and SEA) ,

MoEngage

Uzair Hamid leads CRM at Rain, a licensed cryptocurrency brokerage and custodian servicing the GCC & Turkey. Uzair comes with over 8 years of experience in CRM and Marketing Automation, working with top names in Asian, Middle Eastern, and North American markets. Uzair is an expert in developing lifecycle strategies, for B2B and B2C brands across E-Commerce, SaaS, Travel and Logistics, and more.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning conte

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