How Brands Can Scale Their Business By Leveraging Offline-to-Online Model

Hosted by Rajarshi Choudhuri

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Building an Effective Omnichannel Offline-to-Online Startegy

Sep 03, 2021

In this episode, we discuss how to build an effective Offline-to-Online (O2O) strategy that improves profitability, sales, and loyalty. We also discuss how to migrate from offline to online and vice versa, blockers to implementing an O2O strategy, and how to overcome them with practical use case.

Key highlights from the episode

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00:05:34
00:09:34
00:11:53
00:13:50
00:16:45
00:20:37
00:23:27
00:25:58

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Narrator and Guests

Lesley Hensell

Co-founder and co-owner, Riverbend Consulting

Lesley Hensell is the co-founder and co-owner of Riverbend Consulting, a group of e-commerce experts who help sellers and brands solve urgent business problems and provide strategies to improve revenue and profitability. They have been making waves in the last couple of months, doubling their revenue and expanding their team to provide even better service.

Rajarshi Choudhuri

Senior Content Marketing Manager, MoEngage

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.