MoEngage Named a Leader in the 2026 IDC MarketScape for AI-enabled CDPs for B2C Users

Over the past years, the standard advice to enterprise B2C brands has been something like this: buy a CDP to unify customer data, connect it to an execution stack, then layer AI on top, and eventually you’ll be able to personalize at scale. While this sounds logical, it doesn’t always work. By the time a behavioral signal moves through that chain, the customer has moved on, and AI makes a decision based on stale context.

To solve this, we built MoEngage differently. The data layer, the AI decisioning engine, and the execution pipes all run in the same environment, enabling B2C brands to ingest, segment, personalize, and activate data in a single loop. 

MoEngage Named a Leader in the IDC MarketScape for AI-enabled CDPs for B2C User 2026 Vendor Assessment

I am happy to share that MoEngage has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment. We believe being named a Leader is a validation of the product investments we’ve been making to address the data-to-activation gaps for enterprise B2C brands.

Warehouse-native Architecture

Most engagement platforms were built assuming they’d house the data natively. However, that’s not always the case in the real world, and so we made a different call. MoEngage connects directly to your existing cloud data warehouse, such as Snowflake, BigQuery, or Databricks. This means that any brand’s customer data doesn’t need to be moved before it can be used. There is no replication, sync lag, or duplicate governance overhead, which means the data you already govern powers your campaigns. Read more about warehouse-first marketing here.

Watch how SoundCloud, a global platform for emerging artists, DJs, and producers, uses MoEngage Warehouse Segments to activate their warehouse data and build audiences natively without the hassle of manual data transfer.

Multi-brand Data with MoEngage Portfolio

Enterprise brand groups sit on customer data that’s meaningful only when viewed across brands. A consumer who buys from two of your sub-brands is different from one who knows only one of them. MoEngage’s Portfolio lets brand groups aggregate first-party data from individual brand instances into a unified cross-brand profile layer. Using this unified data, you can build segments that reflect the full relationship and use cross-brand affinity signals to target acquisition campaigns for new or growing sub-brands.

Privacy-first Customer Engagement

In financial services, healthcare, and other regulated industries, it is critical to ensure personalization without compromising sensitive customer data. Our patented PII tokenization capability lets brands build advanced audience segments and run personalized communications across email, SMS, and push without transferring personally identifiable information into the MoEngage platform. 

Agentic Decisioning That’s Embedded Across

AI decisioning is only as good as the data underneath it. The first three investments ensure that, by the time Merlin AI decides which journey to trigger, offer to serve, or channel to use, it’s working from a complete, current, and governed picture of the customer. Merlin AI is embedded across segmentation, journey design, predictive scoring, and offer decisioning. So it’s not reading from a stale export. Instead, it’s operating in the same environment where the data lives. And with our acquisition of Aampe, we’re extending this further, moving from campaign-level optimization to per-user, per-moment AI agents that adapt to individual behavior rather than segment averages.

The Road Ahead: Equal Space for Humans and Agents

Our vision at MoEngage is to give your marketing and product teams the ultimate control center. You set the strategy, brand voice, business metrics, and guardrails. Then, let our agentic AI-enabled data+engagement execution engine fulfill those goals at scale.

We are thrilled by IDC MarketScape’s recognition, but we are even more excited about what our platform unlocks for our customers every single day. The future of customer engagement is autonomous, contextual, and instantaneous.

To learn more about how an AI-enabled data and engagement platform can transform your customer engagement strategy, connect with our team.

IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment, #US53952526, June 2026