5 E-commerce Technology Trends That Will Shape The Future
By Smith Willas Updated: 5 August 2019
Technology rules the world. With time and advancement, it makes the business sector to adopt the changes to stay ahead in the throat-cut competitive world. E-commerce technology trends have a significant impact on online shopping. It will continue to have the influence of new technology, new consumer demands, and the constant shift from desktop to mobile devices.
Whether you have been in the e-commerce business for around years or you are going to start an online retail business now, ensure that you have familiarity with these five key e-commerce technology trends that will shape the future of this industry:
1. Mobile is on Move
Mobile is not the future of e-commerce world, it’s the present now. With each passing day, the number of smartphone users is rising, and the role of smartphone in e-commerce traffic is getting crucial, as customers in a large number are using smartphones for online shopping. The number of smartphone users for online shopping has crossed more than half of the world population. The desktop still is the primary method for customers for their e-commerce shopping. However, it won’t last long, as global trends in the e-commerce sector disclose that mobile devices will be the primary technology utilized to find out, conduct research, and buy goods/services.
In a nutshell, smartphone users will be the centre of your business operations. Mobile optimization has a direct influence on the rank of your online store on any search engine, and mobile friendliness is now a prominent factor in the ranking algorithm. You can comprehend it with one example that 40% of mobile device users will look for a competitor after having a bad experience.
2. Mobile Wallet and App
Only optimizing your e-commerce business for mobiles isn’t sufficient now. You need to integrate the functionality of a mobile wallet to your business website. Besides, you should think about the launch of a mobile application for your online business. A user-friendly mobile app is one of the essential technology trends for e-commerce in 2019. As the number of online shopping customers is rising, the buyers comprehend the advantages and add the security of using a mobile wallet for the payment of their online shopping. It means that your mobile patrons expect to use a wallet to give a final touch to their online shopping. Integrating a mobile wallet to your e-commerce will increase your sales.
It is more convenient for shoppers to purchase online using a mobile app, as it gives a more mesmeric atmosphere for them. Your mobile app is like a departmental store while the website is like a pop-up shop.
3. Voice Search
In the current world, we have a large number of virtual assistants such as Google Voice Search, Amazon Alexa, Cortana, Viv, Google Home, and Siri. These virtual assistants have been training customers to use their voice for their search on search engines. With time, voice search will be one of the significant innovation drivers for e-commerce. Google has marked that more than 20% of mobile device queries are based on voice. Besides, more than 40% of millenarians do their searches via a voice assistant.
You can term voice search technology as a crucial step to ensure customers’ loyalty. The use of AI (artificial intelligence) is meant for comprehending the search query well and serving the customers with the most appropriate answers/results.
4. Product Customization
The importance of allowing customization of the product is increasing, and it is becoming one of the crucial components in the e-commerce world. Additionally, product customization is one of the emerging technology trends for the e-commerce business as well. As product customization makes customers’ purchase convenient, it has the potential to remove the hassles of online purchase and caters to the needs of today’s buyers.
Automation is playing a pivotal role in the customization of products/services. For instance, YouTube offers a recommended video playlist as per the behavior of a user. The service gets more customized for the customers with their usage pattern.
Several different businesses across the globe are using the same process. From the choice of entertainment, clothes, furniture to furnishing, product customization has become more one than a trend. Businesses are customizing the products to make their customers’ purchase convenient and comfortable for them.
5. ROPO / ROBO will rise
ROPO (Research Online, Purchase Offline) or ROBO (Research Online, Buy Offline) has been a noteworthy trend for the last few years. However, it can’t be taken as the evolution of the e-commerce business world. It can be viewed as the pinnacle of the online shopping technologies of the last decade.
With ROBO or ROPO, customers find it more convenient to search for products/services at the best probable prices. On the other hand, ROPO helps e-commerce business owners to track their offline conversions.
As a business owner, you need to strengthen your digital marketing strategies around the trend of ROBO. Backed by several metrics and techniques such as CRM, consumer shopping history, mobile payment, and social integration, you can individually fulfill the need of ROBO shoppers.
Apart from the trends mentioned above, trends like subscription-based services, product visualization, augmented and virtual reality, adoption of big data and analysis, and dropshipping are the one that will revolutionize the e-commerce world.
Be Ready for the Future
In the e-commerce sector, many exciting technologies are yet to come in the future. Handheld or mobile platforms will be part of e-commerce businesses, and subscription of services will have greater importance in the digital market. There will be a leap forward in the way of marketing and showcase of products.
You need to ensure that your e-commerce website is ready for the future by integrating these technological trends with it. In case of any missed feature, you should adopt the one as soon as possible. Get professional support in this regard if you are excited to integrate any of the latest technologies for e-commerce businesses.