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In today’s digital landscape, staying ahead of the competition means providing seamless and personalized customer experiences. Yet, many brands find themselves limited by outdated, inflexible, and fragmented customer engagement solutions that fail to meet the dynamic demands of modern consumers.
If you’re one of those brands contemplating the daunting task of migrating to a more sophisticated, all-in-one customer engagement platform (CEP), you’re not alone.
This blog dives into 3 implementation case studies featuring prominent brands that successfully navigated the shift from clunky legacy systems, rigid engagement platforms, or isolated point solutions, to a comprehensive CEP like MoEngage.
Through the detailed case studies, you’ll gain invaluable insights into the challenges these brands faced, how MoEngage’s implementation team facilitated a smooth transition, key features and channels the brand employed, and the remarkable outcomes they achieved.
Whether you’re grappling with inefficiencies in your current setup or seeking inspiration for your next big move, these case studies will provide the clarity and confidence you need to make an informed decision and embark on your successful migration journey.
Click Rain is a people-centered digital agency headquartered in South Dakota. They provide digital marketing and website creation services, and creative solutions for brands looking to thrive online.
One of their clients is an American food and beverage enterprise brand. Earlier, Click Rain was using a legacy platform to drive email marketing campaigns for this client. However, they faced several challenges:
Click Rain decided to move to an alternative and discovered MoEngage. They evaluated MoEngage and realized it was best suited for what their client was looking to accomplish in the short and long term.
Here’s how the MoEngage Professional Services Team helped them in their migration:
Click Rain’s client appreciated industry-leading features from MoEngage, such as “Best Time to Send,” which weren’t available on their previous platform.
Furthermore, MoEngage’s advanced tracking and analytical capabilities provided them with the insights needed to make data-informed decisions, thus impacting their overall strategy and improving performance.
As a result of the migration, Click Rain saved their client over $18K a year. The funds saved were reallocated to allow for a more robust email marketing strategy. Additionally, with MoEngage’s state-of-the-art functionalities, Click Rain and its client achieved key business objectives.
Drop is a card-linked offers and rewards app, that helps brands uncover consumer insights and trends to acquire customers and drive incremental spend. The app has 5 million members and partnerships with some of the most recognizable brands in North America, including Amazon, Uber, Sam’s Club, and Dunkin’ Donuts.
Previously, Drop used a tool that promised to consolidate data and channels but lacked flexibility.
They evaluated several vendors and ultimately decided to go with MoEngage for its flexibility and ease of integration.
The MoEngage Professional Services Team ensured a hassle-free migration using advanced playbooks and best practices. It offered Drop end-to-end support during the onboarding stage by:
As a result, the app went live in 7 days, and the entire email setup was completed in just 5 days!
Twinr is a leading no-code mobile app development solution for brands.
As a young startup, Twinr’s top priority is to acquire new users and convert them into paying customers. They have a 14-day trial period, during which they want to interact with new users via multiple channels such as email, website, and web push notifications.
The MoEngage Professional Services Team helped Twinr with:
Furthermore, MoEngage’s integration with MixPanel helped Twinr pass customer cohorts into MoEngage and activate segment-based omnichannel communication.
This enabled Twinr to send personalized messages to new users on relevant channels during their trial period. Eventually, this boosted free-to-paid user conversions.
Change is a powerful catalyst for growth, and upgrading to modern, all-in-one customer engagement platform can be a game-changer for your brand.
The case studies we’ve explored demonstrate that while the transition might seem daunting, it doesn’t have to be. With careful planning and the right support by your side, platform migration can be a smooth and rewarding process.
Here are some key takeaways:
If these stories resonate with you and you are noticing signs of inefficiency and rigidity in your current system, consider taking action now!
Taking a MoEngage demo can be your first step towards embracing change and transforming your customer engagement strategy. Witness firsthand how a comprehensive, modern CEP can elevate your business. Book a demo now.
Falguni is the Content Manager for North America at MoEngage. She is passionate about writing various types of content, from epigrams and micropoetry to long-form content, across multiple topics. Having spent her life living in different parts of the world, she enjoys traveling, meeting new people, and learning about different cultures.
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