MoEngage Marketing Roundup: April 2019
By tharika-tellicherry Published: 30 April 2019 | Updated: 22 May 2019
More than half the world uses the internet today. Technology has changed the way we interact with each other and brands. Customer journeys are more complex and spread across multiple marketing channels. As technology continues to evolve and shape lifestyles, brands too are changing their strategy and focus to deliver a more unified and personalized user experience. In this edition of marketing roundup, we have covered the challenges, trends, and best practices to engage customers and build loyalty in today’s ever-changing digital era.
We bring you insights from industry leaders on how to measure engagement analytics, use marketing automation, personalize user experience and build customer loyalty. This edition covers basic concepts of omnichannel marketing and micro-conversions.
We have also got a detailed report on factors that affect the deliverability of push notification and an article on what you can do about it. We have included the highlights from our #GROWTH19 Jakarta event. Apart from that, we have shared some common social media mistakes that marketers make and what you can do to avoid it.
Real-world Examples of Push Amplification Delivering Growth
For marketers, push notifications is the most effective way to attract and retain user attention. The more users you reach with push notifications, the more engagement you can drive. Push amplification enhances the delivery rate of push notifications. In this blog, you will learn how push amplification works and how you can use it to drive growth.
#GROWTH19 Wrap-up: Engagement Analytics – What, How, And When to Measure
To succeed in today’s competitive world, marketers and product owners should know how to use data points to take business decisions. In this article, we share the highlights from our panel discussion on engagement analytics. Our panelists Ms. Pooja Ravishankar, Category Marketing Head of Big Basket; Mr. Abhishek Joshi, CMO of MX Player; and Mr. Nitin Sethi, VP Digital of Indigo Airlines explain how they use analytics to measure and improve user engagement.
Marketer Spotlight: Personalization and Marketing Automation Lessons with Bukalapak’s Muhammad Juliansyah Pratama
Want to know how Bukalapak, one of Indonesia’s biggest e-commerce platforms uses marketing automation to improve their marketing campaigns and make it more personalized? Hear it from Muhammed Juliansyah Pratama, the e-mail and push notification lead for Bukalapak.
#GROWTH19 Wrap-up: How to Build a Brand and Customer Loyalty
In today’s hyper-connected age, there is no single way to connect with your customer. In this article, we share tips on brand building and customer loyalty from our #GROWTH19 panel discussion with Mrinal Singhal, AVP Marketing, Yatra, Sharad Harjai, Sr. Director Marketing, Grofers, and Amit Tandon VP Marketing, HealthKart.
The Push Notifications Delivery Report Is Here
Mobile push notifications are a great way to drive user engagement and conversions. However, they suffer from low delivery rates. 15 out of 100 push notifications that are sent are not delivered on iOS devices. In this report, we explain in detail the factors that affect the deliverability of push notifications and what you can do to improve the delivery rates.
Marketer Spotlight: Personalizing the User Experience with Gaurav Chhaparwal
Personalization is the key to successful marketing campaigns. In our recent #GROWTH19 conference, Gaurav Chhaparwal, Analytics Leader and Advisor at MoEngage shared his ideas on the factors that marketers must consider while personalizing the user experience. In this marketer spotlight series, we’ve covered that insightful conversation to explain the importance of personalization.
Updates and News from #GROWTH19 Jakarta
In case you missed attending our #GROWTH19 user conference in Jakarta, we have got the highlights from the event in this article. Our most recent user conference #GROWTH19 Jakarta saw an interesting mix of product owners, marketers, and founders engaged in insightful sessions, and open conversations. The event also featured the MoEngage Marketing Awards 2019 to celebrate marketers and brands that have been driving unprecedented growth over the last year.
Omnichannel Marketing: What It Is and Why You Need It Now
Technology is an important part of our lives. What we do online greatly influences our actions in the real world. Marketing strategies today thus have a greater focus on creating a unified customer experience across channels. Learn more about omnichannel marketing and why brands are shifting their focus to an omnichannel approach.
Use Micro-conversions to Instill Trust and Win Customers
Tracking micro conversions can help marketers understand what is and aren’t working in their marketing strategy and make necessary improvements. In this article, we share different ways in which businesses can use strategic micro-conversions to move prospects along the path to a macro-conversion.
7 Social Media Marketing Mistakes to Avoid
Social media users can be unforgiving; keep making the same mistake and you will see your following dwindle by the day. In this article, we share 7 common social media marketing mistakes and ways to avoid them.
Regular improvement is the key to achieving long-term results. We hope you enjoyed reading this month’s marketing roundup and could use the information to improve your existing strategies. Our goal is to provide marketers and product owners with the latest insights and best practices in marketing.
We will continue to share more useful articles in the coming days. We’d love to hear from you on the topics that you want us to cover. To share your feedback, just comment below. We’ll do our best to bring you all the information that you need to take your marketing efforts to the next level.