Today, a marketing campaign is considered ineffective without personalization. According to a SmarterHQ study, 72% of consumers engage with messages that are personalized and tailored to their interests.
As a marketer, you would be aware of the importance of personalization in campaigns. But there are instances where you must have struggled to leverage it fully. One of the common reasons why personalization does not work well is due to a lack of unified data. You might gather a lot of data from various channels, but hit a roadblock while combining it to derive actionable insights from it. Lack of enriched data impacts the personalization strategy.
That’s why MoEngage has partnered with mParticle to build a bi-directional integration that simplifies personalization for omnichannel marketing.
mParticle is the largest independent Customer Data Platform (CDP) that integrates data and orchestrates it across different channels, partners, and systems. This data is then forwarded to partners like MoEngage seamlessly without extra data tracking efforts.
MoEngage is an intelligent customer engagement platform that enables your brand to personalize every customer interaction and drive engagement, retention, and increase customer lifetime value (LTV).
This bi-directional integration allows customer event attributes and enriched attributes in mParticle to flow to MoEngage, and vice versa:
“MoEngage is committed to making the lives of customer-obsessed marketers simpler. This integration helps you take advantage of the data customers share with brands to deliver relevant marketing. This partnership with mParticle will help you use two award winning technologies to power through personalized marketing programs.”
-Sanjay Kupae, Head of Alliances, MoEngage
With the latest update, our integration with mParticle also supports AudienceSync. This feature helps create audience segments inside mParticle by defining certain parameters, which you can forward to MoEngage.
The feature also supports A/B testing, allowing you to split the audience segments into test groups, helping you identify the best-performing campaign.
This bi-directional integration will help you to:
You will also be able to:
“Personalization needs to be consistent across every customer touchpoint, or you risk losing customers. By integrating customer data from different systems, we empower marketers to leverage it to power omnichannel personalization. The integration with MoEngage makes it easy to track customer journeys and interests and execute rich personalized marketing across digital touchpoints.”
-Jake Dell’Aquilla, Head of Technology Partnerships, mParticle
Data plays a significant role in personalization. It helps you to personalize your communication at every stage of the customer’s journey — from creating brand awareness to remarketing, retaining, and converting them into brand advocates. It also has to be consistent across all channels. The richer the data, the better your personalization strategy.
The bi-directional integration between MoEngage and mParticle empowers you to take your data-driven personalization strategy to the next level and grow your business. We hope you are able to implement your campaigns seamlessly.
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