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Uncover the paths your customers follow

Visualize the paths your customers take while navigating your app or website. Find out the best paths to improve user experience, increase conversion, and reduce churn.

Take the guesswork out of customer analysis

  • Stay on top of changing trends without drowning in data. Get precise insights from your data by starting with a better sense of your customer behavior.

Find out exactly why customers churn

  • See the events that lead to uninstalls. Unearth problems like sub-optimal onboarding, difficulty in finding relevant products or services, or too many notifications.

Improve your conversion rate

  • Identify and remove bottlenecks to optimize the customer journey and improve their experience. See where they go after dropping off from the funnel to win them back.

Drive product adoption

  • See the usage pattern and favorite features of your most habitual customers. Discover pages and screens with high bounce rate to improve experience.

Get the complete picture

  • Get a better understanding of your users’ paths with unsampled reports. Analyze 100% of the data to avoid getting misled by skewed insights.

Avoid data overload

  • Keep your analysis relevant with a clean visualization. Filter by specific customer segments or path duration, hide anomalies, and exclude irrelevant steps.

Take the guesswork out of customer analysis

  • Stay on top of changing trends without drowning in data. Get precise insights from your data by starting with a better sense of your customer behavior.

Find out exactly why customers churn

  • See the events that lead to uninstalls. Unearth problems like sub-optimal onboarding, difficulty in finding relevant products or services, or too many notifications.

Improve your conversion rate

  • Identify and remove bottlenecks to optimize the customer journey and improve their experience. See where they go after dropping off from the funnel to win them back.

Drive product adoption

  • See the usage pattern and favorite features of your most habitual customers. Discover pages and screens with high bounce rate to improve experience.

Get the complete picture

  • Get a better understanding of your users’ paths with unsampled reports. Analyze 100% of the data to avoid getting misled by skewed insights.

Avoid data overload

  • Keep your analysis relevant with a clean visualization. Filter by specific customer segments or path duration, hide anomalies, and exclude irrelevant steps.

What top brands say about MoEngage

quote

User Paths has enabled us to validate our strategy for improving the app experience. It has also helped us fine-tune the attribution for purchases by understanding the different paths that lead to a purchase.

Gurupad Badithe

Head of Growth

Straight from the editor’s desk

Here are some actionable resources on User Paths that we've curated for you

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Frequently asked questions

What is MoEngage User Path Analysis?

User Path Analysis helps you visualize how users are navigating your app.
It basically provides Sankey Analysis (image below) to help you identify the most popular paths users take and any bottlenecks or friction points in the user experience.

How do User Paths or Sankey Charts help in behavioral analysis?

With User Path Analysis, you can answer open-ended question like:

  • What are my users doing right after installing or opening the app?
  • What do users do right before making a purchase or uninstalling the app?
  • What paths do users follow between clicking on a notification and completing a purchase?

What problem does User Path Analysis solve?

Data analysis is a great way to take the guesswork out of customer engagement. But how do you take the guesswork out of data analysis? We collect vast amounts of data. How do we avoid analysis paralysis?
To avoid overwhelming yourself, you need to know where to look. With User Paths, you can narrow down your data analysis by first getting a high-level sense of your user behavior before zooming in on the nuances.

  • 1. Before user behavior analysis, you can see if there is a polarizing split in how 2 personas or user groups use your app
  • 2. Before conversion funnel analysis, you can determine if there are any key steps you should add
Armed with these insights, you can streamline the user journey, reduce friction, and improve the user experience. As a result, you’ll positively impact conversion, revenue, retention, and loyalty.

What are some use cases of User Path Analysis?

User Paths can help Product Managers and Growth Marketers understand their user behavior before diving into the data. It helps them in a few different ways:

  • 1. See what steps users take from install to first transaction
  • 2. See how users who converted engaged with notification vs those who didn’t
  • 3. For verticals like eCommerce and Travel, it can tell you the steps most users follow before a purchase/booking
  • 4. PMs and marketers working in OTT and digital media can check if users gravitate towards recommendations, browse categories, or search for a song/movie/show. They can use this insight to inform your product/engagement strategy.