Go from vision to reality in minutes with our visual “What You See Is What You Get” WYSIWYG editor — no development time required.
Our Leading Customer Engagement Platform Empowers 1,200+ Global Brands


Deliver Relevant and Personalized Experiences to Your Customers
Envision, create, deliver, and optimize contextual web experiences for each website visitor based on behavior, history, preferences, and more.

Customize web content based on an anonymous visitor’s device, location, traffic source, and more. Refine web experiences for customers based on attributes and affinities.

Run multiple experiments across user cohorts and segments to know what’s working. Get the right insights such as revenue metrics to optimize strategies for long-term growth.

Achieve Personalization At Scale Quickly and Easily

Implement and Go Live in Minutes
Create beautiful, personalized web experiences in three simple steps – identify customer segments, create campaigns with our visual builder, and analyze and optimize with our analytics suite.

Hyper-personalize With Deeper Segmentation
Unlock contextual one-to-one experiences and trigger personalized content based on segments, attributes, day of the week, device type, time spent on page, pages viewed per session, and more.

Preview and Test Web Experiences
Always know how your web experience will display to your unique audiences. Preview and test your experiences across browsers and devices before taking them live with our no-code builder.
Transform Your Website Into A True Pillar Of Your Omnichannel Strategy
Create personal experiences that resonate with each customer across Website, Email, Mobile, SMS, Whatsapp, and multiple other channels.
Deliver Dynamic Content To Unique Customers
Personalize website content with product and content recommendations based on the frequency of views, similar purchases, device, or the location of your customers.
Build Web Experiences Based on Cart Activity
Help customers continue from where they left off to lift conversions. Show relevant web content on the home page, category page, or product pages based on cart activity.
Personalize Content Based on Real-time Activity
Contextualize web experiences based on real-time browsing behavior, traffic sources, or viewed offers. Show related content or product recommendations based on offers sent on other channels.
MoEngage Lets You...
- Build unified reporting, analyze customer behavior, and act on it instantly
- Create personalized and engaging customer experiences
- Predict and prevent customer churn
- Improve Customer Engagement and drive LTV
Frequently Asked Questions
What is Web Personalization?
We’ve all experienced personalization in some way or another. Imagine you see an ad on your social feed and visit the advertiser’s site to see the same offer on the website. Or you have browsed a set of products on a site and come back to the site to see product recommendations in-tune with your browsing history.
Web personalization is a strategy used by marketers to create unique experiences for each individual customer. These experiences include tailored customer journeys, recommendations, dynamic content, and curated exclusive offers for each website visitor.
How can Web Personalization help me achieve my business goals?
Customers get frustrated when brands send irrelevant content or product recommendations. Additionally, brands that use personalization see a 10% to 15% boost in their revenues and lower acquisition costs.
Web Personalization helps marketers create tailored customer journeys catering to each customer’s needs, driving improved customer experiences and leading to a lift in conversions.
How can I personalize my website?
Implementing Web Personalization is super easy and quick. You can set it up and get it running in a few hours. Just install an SDK (JS snippet) on the website that you wish to personalize and begin personalizing experiences with the no-code builder.
Will it slow down my site load speed?
Your site load speed will not be affected in any way. Our API response and JWT load times are designed in a way that they do not impact site load speeds.
What level of development work is required to implement Web Personalization?
Marketers can create, publish and scale personalized web experiences using a no-code visual builder – without any tech or development dependencies.
Does this work on Mobile Web as well?
If your desktop and mobile website are the same responsive website – your personalization campaigns will reflect on both versions.
If your desktop and mobile sites are different – you will have to run different personalization campaigns on each.
How is Web Personalization different from A/B testing?
With personalization, you can create unique experiences for each customer, while A/B testing helps you find the best-performing variant for a set of consumers. We offer A/B testing as part of our Personalization suite.
Will the existing MoEngage SDK work for MoEngage Personalize?
A new Web SDK is required for MoEngage Personalize.
What’s New at MoEngage?
Here are some actionable resources that we've curated for you

Unleashing the Power of Personalized Marketing: Strategies, Examples, and Ethical Considerations

Unleashing the Power of Personalized Marketing: Strategies, Examples, and Ethical Considerations

Unleashing the Power of Personalized Marketing: Strategies, Examples, and Ethical Considerations

Unleashing the Power of Personalized Marketing: Strategies, Examples, and Ethical Considerations

Unleashing the Power of Personalized Marketing: Strategies, Examples, and Ethical Considerations

Unleashing the Power of Personalized Marketing: Strategies, Examples, and Ethical Considerations

Unleashing the Power of Personalized Marketing: Strategies, Examples, and Ethical Considerations

Unleashing the Power of Personalized Marketing: Strategies, Examples, and Ethical Considerations

Unleashing the Power of Personalized Marketing: Strategies, Examples, and Ethical Considerations