Go from vision to reality in minutes with our visual “What You See Is What You Get” WYSIWYG editor — no development time required.
Web Personalization
Engage and Convert Visitors with Personalized Web Experiences
MoEngage's no-code visual builder lets you easily personalize the website experience for each customer according to their preferences, affinities, and behavior.
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Our Leading Customer Engagement Platform Empowers 1,200+ Global Brands
Deliver Relevant and Personalized Experiences to Your Customers
Envision, create, deliver, and optimize contextual web experiences for each website visitor based on behavior, history, preferences, and more.
Customize web content based on an anonymous visitor’s device, location, traffic source, and more. Refine web experiences for customers based on attributes and affinities.
Run multiple experiments across user cohorts and segments to know what’s working. Get the right insights such as revenue metrics to optimize strategies for long-term growth.
Achieve Personalization At Scale Quickly and Easily
Implement and Go Live in Minutes
Create beautiful, personalized web experiences in three simple steps – identify customer segments, create campaigns with our visual builder, and analyze and optimize with our analytics suite.
Hyper-personalize With Deeper Segmentation
Unlock contextual one-to-one experiences and trigger personalized content based on segments, attributes, day of the week, device type, time spent on page, pages viewed per session, and more.
Preview and Test Web Experiences
Always know how your web experience will display to your unique audiences. Preview and test your experiences across browsers and devices before taking them live with our no-code builder.
Transform Your Website Into A True Pillar Of Your Omnichannel Strategy
Create personal experiences that resonate with each customer across Website, Email, Mobile, SMS, Whatsapp, and multiple other channels.
Deliver Dynamic Content To Unique Customers
Personalize website content with product and content recommendations based on the frequency of views, similar purchases, device, or the location of your customers.
Build Web Experiences Based on Cart Activity
Help customers continue from where they left off to lift conversions. Show relevant web content on the home page, category page, or product pages based on cart activity.
Personalize Content Based on Real-time Activity
Contextualize web experiences based on real-time browsing behavior, traffic sources, or viewed offers. Show related content or product recommendations based on offers sent on other channels.
Our Customers’ Stories Speak for Themselves
Mamikos Boosts Room Rental Bookings by 20%
MoEngage helps us get a 360° view of our users. This helps us build a user-centric approach to our product experience and marketing communication. We are better equipped to understand user pain points and improve the overall user experience. This has also helped us grow conversions and takes us closer to our goal of being the most-preferred rental app in the region.
Toni Indrawan
Product Manager, Mamikos
Magenta Telekom's App Adoption Grows by 1.5X
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.
Kirsten Theiner
One App, Magenta Telekom
Landmark Group Achieves 56% Uplift in Purchases
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle by Landmark Group
VieON Improved MAUs by 3X Using Insights-led Engagement
MoEngage enables us to set up various flows to retarget both new and old users. We’ve used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
Anh-Phuong Nguyen Vo
Sr. Marketing Manager, VieON
Furlenco Boosts App-Driven Subscriptions from 30% to 75%
As a subscription company, it is essential for us to ensure that we are continuously adding value to our customers so they stay with us long-term. We use MoEngage to engage our customers meaningfully and collect feedback to incorporate later into our offerings.
Rohin Hans
Sr. Director - Digital Marketing, Furlenco
Our Customers’ Stories Speak for Themselves
Landmark Group Achieves 56% Uplift in Purchases
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle by Landmark Group
Spencer’s Gets 30% Conversion In Cart Abandonment Campaigns
MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!
Harshavardhan Chauhaan
VP, Marketing
RentoMojo Gains 20% Increase In Purchase Rate With MoEngage
MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.
Akash Deep
Product Manager, RentoMojo
Adda247 Uplifts Conversion Rate by 35% Using MoEngage
Using MoEngage Analytics, we were able to understand and gain insights on user behavior and user funnel. With MoEngage DPM, we are now able to personalize engagement based on user actions and events. I would rate MoEngage a 10/10 as it eased the process of personalization making our engagement campaigns more effective.
Amit Sharma
Team Lead - Growth, Adda247
StepSetGo Uplifts Reinstalls by 8% With Push Amplification™
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
Misaal Turakhia
Co-founder - StepSetGo
CoinDCX Boosts Weekly Active Users by 80% With MoEngage
MoEngage provides an easy way-out to create complex user-segments with so much ease for different campaigns which largely helps in driving high conversion rates and moving other important BAU numbers.
Shivangini Agarwal
Asst. Brand Manager
Our Customers’ Stories Speak for Themselves
VieON Improved MAUs by 3X Using Insights-led Engagement
MoEngage enables us to set up various flows to retarget both new and old users. We’ve used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
Anh-Phuong Nguyen Vo
Sr. Marketing Manager, VieON
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
Ruturaj B
Sr. Growth Product Manager
Spencer’s Gets 30% Conversion In Cart Abandonment Campaigns
MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!
Harshavardhan Chauhaan
VP, Marketing
Worldwide Gets 19% Rise in Product Stickiness With MoEngage
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
Lộc Đỗ Hoàng
Senior Marketing Manager - Growth
LivWell Drives Conversion and Product Adoption With MoEngage
The challenge was to figure out ways to better engage our customers. With MoEngage, we’re able to create seamless triggered flows across the customer journey, from onboarding to retention, and segment our customers better to run effective in-app campaigns, yielding great conversion ratios.
Nikhil Verma
Founder and CEO
Our Customers’ Stories Speak for Themselves
VieON Improved MAUs by 3X Using Insights-led Engagement
MoEngage enables us to set up various flows to retarget both new and old users. We’ve used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
Anh-Phuong Nguyen Vo
Sr. Marketing Manager, VieON
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
Ruturaj B
Sr. Growth Product Manager
Spencer’s Gets 30% Conversion In Cart Abandonment Campaigns
MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!
Harshavardhan Chauhaan
VP, Marketing
Worldwide Gets 19% Rise in Product Stickiness With MoEngage
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
Lộc Đỗ Hoàng
Senior Marketing Manager - Growth
How Vedantu Grew 65% of Topline Business With MoEngage
We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on customer behavior in order to engage the customer. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.
Kunal Dubey
Head of Marketing, Vedantu
Our Customers’ Stories Speak for Themselves
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
Marc Geraldez
Product Manager, JibJab
Foodhub Delivers Personalized Experiences With MoEngage
Ours is a customer-centric brand. When we were evaluating MoEngage, we found the same quality in them. The team has been fast with their onboarding process. They provided us with the features our brand and current engagement strategy needed. MoEngage accepted us not as a client but as a partner.
Nick Bottai
Marketing Director, Foodhub
MANO Sees 50% Rise in App Activation Rates With MoEngage
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
Rodrigo Sciammarella
CRM Lead at MANO
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
Ruturaj B
Sr. Growth Product Manager
Spencer’s Gets 30% Conversion In Cart Abandonment Campaigns
MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!
Harshavardhan Chauhaan
VP, Marketing
Our Customers’ Stories Speak for Themselves
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
Marc Geraldez
Product Manager, JibJab
Foodhub Delivers Personalized Experiences With MoEngage
Ours is a customer-centric brand. When we were evaluating MoEngage, we found the same quality in them. The team has been fast with their onboarding process. They provided us with the features our brand and current engagement strategy needed. MoEngage accepted us not as a client but as a partner.
Nick Bottai
Marketing Director, Foodhub
MANO Sees 50% Rise in App Activation Rates With MoEngage
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
Rodrigo Sciammarella
CRM Lead at MANO
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
Ruturaj B
Sr. Growth Product Manager
Spencer’s Gets 30% Conversion In Cart Abandonment Campaigns
MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!
Harshavardhan Chauhaan
VP, Marketing
Our Customers’ Stories Speak for Themselves
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
MANO Sees 50% Rise in App Activation Rates With MoEngage
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
Rodrigo Sciammarella
CRM Lead at MANO
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
Ruturaj B
Sr. Growth Product Manager
Spencer’s Gets 30% Conversion In Cart Abandonment Campaigns
MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!
Harshavardhan Chauhaan
VP, Marketing
Worldwide Gets 19% Rise in Product Stickiness With MoEngage
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
Lộc Đỗ Hoàng
Senior Marketing Manager - Growth
Jeeny Gains 25% Uplift in Conversions With Personalization
With MoEngage, we were able to achieve this in a dynamic way as we not only customized messages based on user location but also optimized the time these messages were sent.
Hasan Abu Ghosh
Head of Marketing, Jeeny
Our Customers’ Stories Speak for Themselves
S’More Achieves 65% Uplift in The App Engagement Time
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
Adam Cohen Aslatei
CEO of S’More
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
Marc Geraldez
Product Manager, JibJab
Foodhub Delivers Personalized Experiences With MoEngage
Ours is a customer-centric brand. When we were evaluating MoEngage, we found the same quality in them. The team has been fast with their onboarding process. They provided us with the features our brand and current engagement strategy needed. MoEngage accepted us not as a client but as a partner.
Nick Bottai
Marketing Director, Foodhub
MANO Sees 50% Rise in App Activation Rates With MoEngage
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
Rodrigo Sciammarella
CRM Lead at MANO
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.
Ruturaj B
Sr. Growth Product Manager
Spencer’s Gets 30% Conversion In Cart Abandonment Campaigns
MoEngage’s excellent segmentation capabilities helped us reach the right customer with the right offers. They helped us grow the conversion rates across registered, installed, and cart-abandoned campaigns, resulting in a 30% conversion rate, a 15% increase in LTV, and a reduction in the first order date from 7 days to 5 days!
Harshavardhan Chauhaan
VP, Marketing
See What Industry Leaders Are Saying About MoEngage®
MoEngage Is Named A “Strong Performer” In The Forrester Wave™: Cross-channel Marketing Hubs, Q1 2023.
Read the Report
MoEngage Recognized as “Customers’ Choice” Vendor in 2022 Gartner Peer Insights Voice of the Customer: Multichannel Marketing Hubs Report
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MoEngage® recognized as a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms.
Read the Report
MoEngage Lets You...
- Build unified reporting, analyze customer behavior, and act on it instantly
- Create personalized and engaging customer experiences
- Predict and prevent customer churn
- Improve Customer Engagement and drive LTV
Learn how MoEngage can help you succeed. Talk to one of our experts today!
Frequently Asked Questions
What is Web Personalization?
We’ve all experienced personalization in some way or another. Imagine you see an ad on your social feed and visit the advertiser’s site to see the same offer on the website. Or you have browsed a set of products on a site and come back to the site to see product recommendations in-tune with your browsing history.
Web personalization is a strategy used by marketers to create unique experiences for each individual customer. These experiences include tailored customer journeys, recommendations, dynamic content, and curated exclusive offers for each website visitor.
How can Web Personalization help me achieve my business goals?
Customers get frustrated when brands send irrelevant content or product recommendations. Additionally, brands that use personalization see a 10% to 15% boost in their revenues and lower acquisition costs.
Web Personalization helps marketers create tailored customer journeys catering to each customer’s needs, driving improved customer experiences and leading to a lift in conversions.
How can I personalize my website?
Implementing Web Personalization is super easy and quick. You can set it up and get it running in a few hours. Just install an SDK (JS snippet) on the website that you wish to personalize and begin personalizing experiences with the no-code builder.
Will it slow down my site load speed?
Your site load speed will not be affected in any way. Our API response and JWT load times are designed in a way that they do not impact site load speeds.
What level of development work is required to implement Web Personalization?
Marketers can create, publish and scale personalized web experiences using a no-code visual builder – without any tech or development dependencies.
Does this work on Mobile Web as well?
If your desktop and mobile website are the same responsive website – your personalization campaigns will reflect on both versions.
If your desktop and mobile sites are different – you will have to run different personalization campaigns on each.
How is Web Personalization different from A/B testing?
With personalization, you can create unique experiences for each customer, while A/B testing helps you find the best-performing variant for a set of consumers. We offer A/B testing as part of our Personalization suite.
Will the existing MoEngage SDK work for MoEngage Personalize?
A new Web SDK is required for MoEngage Personalize.
What’s New at MoEngage?
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