Data is crude numbers until you can use it to derive meaningful insights. For creating powerful customer engagement campaigns, it’s critical to gain insights into customer segments, their behavioral patterns, and preferences. But insights are valuable only when they’re actionable. MoEngage has launched a first-of-its-kind customer engagement AI, Proactive Assistant, that combs through your customers’ data and proactively shares the best actionable insights. All in one click!
Here’s the Jarvis you needed to amplify customer engagement efforts seamlessly! After all, Tony Stark could be Ironman only because of Jarvis by his constant side!
Let us understand why consumer brands need to focus on being proactive in their Insights-led Customer Engagement efforts and gain the coveted edge over their competition.
Why do brands need to be more proactive?
Customers are spoilt for choices and competitors are on the constant lookout for grabbing eyeballs. Customers expect brands to know their preferences, and interests and provide an exceptional brand experience.
For successfully giving a great customer experience, being proactive and gathering data is critical. But it’s futile when actionable insights are absent from all that data!
Manually looking for insights leaves room for missing out on time-sensitive and pattern-based intel when you’re looking at multiple data points.
Here’s why you need to be more proactive in getting the right intel:
Reduce the turnaround time to go live with campaigns with automated and accurate insights
Get insights in advance without running a single line of code or manually sifting through all your data
Automate actionable priorities with insights focused on the most important business metrics like LTV, revenue, churn, or engagement
Take corrective actions based on insights about customer segments that are likely to churn or have the highest probability of repeating transactions or resubscribing on your platform with close to 100% accuracy
Bring in more predictability by timely detecting anomalies like a spike in DAUs, analyzing data and customer segment patterns, and gradual changes in key metrics
How does Proactive Assistant amplify your Customer Engagement efforts?
Here are some challenges that Proactive Assistant is built to solve:
Anomaly detection in campaigns, events, and metrics and sending an alert in a timely manner. Proactive Assistant will instantly notify you of an abrupt dip in traffic, push notification delivery rates, a spike in DAUs, changes to user attributes, and more
Identify trends and patterns across all customer touchpoints and campaigns
Automatically prioritize, rank, and display insights based on the most critical business metrics
Share insights customized to your customers’ buying journey stage and behavior
Share actionable insights with a high rate of accuracy and help prevent churn. You’re even notified about a segment with the highest conversion probability with close to 100% accuracy!
With Proactive Assistant, teams can gather important insights without having to manually sift through data and reduce their dependability on other teams for analysis.
What kind of insights does Proactive Assistant gather for you?
MoEngage customers can get the following insights from Proactive Assistant:
Reasons behind a sudden spike in DAUs or MAUs
Best performing campaigns
DAU and MAU count for the previous day or month versus the present
Upcoming expiring campaigns and their channel-wise performance
Best campaigns for a specific customer segment
Customers that are likely to churn and preventive actions you can take
Automatically created segments based on attributes such as different customer demographics and RFM
Daily events, DAUs, MAUs, user attributes, and revenue alerts
Downward/upward trending events
Anomaly detection and possible causes
Unified and actionable insights from across touchpoints, channels, and campaigns
Insights into critical business metrics such as impressions, delivery rates, clicks and click-through rates, conversions, and CVR across channels
Alerts on expiring campaigns
Proactive Assistant helps with actionable and powerful insights with a high degree of accuracy and helps you take actions timely and effectively. You can automate data collection and get meaningful insights across campaigns, channels, and touchpoints, making it your go-to place for all intel and insights needs to run the best customer engagement campaigns.
How can you use Proactive Assistant?
Shopping (E-commerce, Retail, D2C)
Get automatic alerts when there is a sudden spike in orders placed and understand the cause. This helps lowering new customer acquisition costs and boost LTV
Learn more about popular product categories that have high organic conversions. With these insights, you can run product recommendations campaigns to increase the Average Order Value (AOV)
Get notified of a sudden decrease in critical metrics such as CTRs with actionable suggestions for course correction
Receive alerts if campaign delivery rates dip and corrective actions you can take
Get insights into new trends in traffic and traffic sources. For instance, understand more about unique visitors from certain categories or segments to run engagement campaigns
Automatic analysis of repeat purchase behavior, customers who have upgraded, or the performance of a city
Receive actionable suggestions to run campaigns with lucrative discounts and flash sales when purchase rates have dropped
OTT Media Streaming
Receive alerts when there’s a drop in impressions for ongoing periodic campaigns
Be notified about an artist or song that was played 2x or 3x more than others in a short time interval to run viral acquisition social media campaigns
Get insights into customers interested in tech news and send them a limited-time subscription offer like a one-month free trial
Flag customer segments that have a sudden decrease in app activity and act on actionable suggestions to re-engage them
Learn more about a segment interested in a specific genre to run recommendation campaigns. This keeps them engaged and eventually nudges them to renew subscriptions
Online Banking and Fintech
Optimize for higher conversions with insights into the best onboarding campaigns with higher conversions
Explore a better time to send emails or try a different communication channel like push notifications by learning why email open rates for a campaign were below the average benchmark
Get instant notifications during a surge in UPI payment failures. Alert your customers with an in-app message so that they choose another payment mode during checkouts
Learn more about a segment interested in a personal loan or credit card. Send them a notification with a limited time offer to enroll in the product category of interest
How can you get started with MoEngage’s Proactive Assistant?
If you’re an existing customer, reach out to your favorite MoEngage Customer Success team member. If you’re new to MoEngage and want to get started, you can request a demo here.