Seamless. From the queue at the local Starbucks opanutlet to Apple’s newest apps - ‘seamless’ lays the foundation of consumer experiences today.
With multiple channels of communication, multiple devices, and varied touchpoints across the digital landscape, broken customer experiences can spell doom for brand marketing.
That’s why companies lay greater emphasis on a unified approach to marketing than ever before. However, providing a seamless journey to consumers comes with one serious caveat - silos within the marketing teams, alignment, and collaboration among marketers, campaign managers, and product managers in an enterprise.
A leading lifestyle retail client in the SEA region with a diverse portfolio of brands, managed by over 50 teams, approached us with a looming challenge:
They have multiple competing teams within any given business vertical. Since all the teams would be chasing the same success metrics, they wanted every team to have its own space on the Dashboard that would let them:
Another leading online hospitality client had a specific roadblock they wanted to address:
Their teams worked out of multiple geographies, executing regional strategies and campaigns. However, customers engaged with the brand through their website and app touchpoints, which are common across all geographies. This meant that all the marketing campaigns, analytics were crammed into a single dashboard adding to the clutter.
These were not the only two companies that faced these challenges. During various discussions we’ve had with large enterprises and online businesses, there are three key challenges that stand out:
We, at MoEngage, focus on arming marketers with the tools that enable them to work together as a team and be more efficient. That’s why we took this feedback and built two brand new capabilities to our platform: Teams and Campaign Approval Workflow.
Here’s what MoEngage Teams lets you do.
Here’s how Teams can benefit your enterprise:
If you’d like to discuss more on MoEngage Teams, reach out to us at firstname.lastname@example.org.
Let’s talk a little more about a typical enterprise marketing setup.
We all know how this can impact your customer engagement and even sales!
How Campaign Approval Workflows Help.
Here’s what it means for your enterprise:
Here’s what the workflow looks like with CAF
If you want to discuss more on MoEngage Campaign Approval Workflow, send an email to email@example.com.
Let’s face it, we’re living in a world where ‘automation meets human collaboration’ is the way forward. With corporations constantly striving to have the best of both worlds, we’re trying to make a dent where it matters the most.
If you are an enterprise with similar challenges like our clients, we’d like to hear them out. Share your thoughts in the Comments section below.
Here are actionable resources we've curated for you!