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Mashreq Neo Boosts Debit Card Activation by 16% using Omnichannel Experience


About Mashreq Neo

One of UAE’s best performing banks for five decades, Mashreq is a leading financial institution with an expanding footprint across the Middle East. Three years ago, Mashreq launched its very own digital banking app - Mashreq Neo. The mobile app offers a personalized full-service banking experience where customers could create instant bank accounts, initiate bill payments, quick remit (money transfer), opt-in for debit/credit cards & loans, and more.

The Problem

Mashreq Neo team was not integrated into the larger omnichannel customer experience. As a result, customer data across channels and services were stored in silos and not flowing into a centralized platform or tool. They noticed side-effects that would impact the overall engagement strategy.

MoEngage Solution

Mashreq Neo team realized the need to have their ‘mobile app to be at the center of the customer journey’. After evaluating tools such as Braze and Airship, the team decided to employ MoEngage’s platform to analyze and understand customer behavior while executing their omnichannel campaigns.
Customers onboarded in the last 3 months
Surge in ‘Quick Remit’ usage

What They Say About Us

We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
Sridhar Iyer
Executive Vice President & Head, Mashreq Neo

How Mashreq Boosts Debit Card Activation

Learn how the Middle Eastern bank increased customer onboarding