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We are happy to announce that, now we support web push notifications on the Firefox Browser for Desktop (MacOS, Windows & Linux) & Mobile (Android). The launch of support for Firefox coupled with Chrome push notifications means, we now cover more than 85% of the share of web browsers supporting Web Notifications. But wait, there’s more. In the coming weeks, we will be releasing support for Opera Browser and support for Safari Desktop Browser will soon follow suit.
Please note, Firefox web push is available for our existing chrome push customers without requiring any additional integration or configuration requirements. Some customers are already experiencing a bump in push subscribers for Firefox push.
For new customers, we have simplified the web push integration process with ready-to-use FCM (previously GCM) configuration and minimal JS code to be either embedded directly on their website or published via Tag Managers.
In this release, we have also introduced a new push opt-in mechanism with ‘Assistive Overlay’, to help users opt-in for push notifications. An assistive overlay is displayed along with ‘1-click Browser Opt-in’ for both Chrome & Firefox browsers on both Desktop & Mobile versions. You can customize the help text in the overlay to deliver a custom message, explaining the benefit to suit your brand’s messaging and boost your push opt-in rates. Take a look at the sample overlay below.
Other available Push opt-in mechanisms are as follows:
The advantage of using MoEngage Web Push is in the fact that all the advanced features of our App Push Notifications are by-default made available in Web Push Notifications. Here is the list of ways in which you can take advantage of MoEngage Web Push Notifications for your marketing efforts:
Web Push notifications is possibly the easiest and a successful mode of reaching your website users. You can learn more about web push notifications or request a demo by clicking on the button below