Our recent feature releases in Email Campaigns empower marketers by enabling them to learn from Email Click data, to manage list of unsubscribed users and to avoid sending potential spam content. These are made possible by giving them access to new tools - Email Clicks Analysis, Suppression List Management & Spam Checker.
Performance of Call-to-Actions (CTAs) and links in your email template is critical to understanding how your subscribers respond to your emails. Hence, we released a Clicks Analysis feature (available on Campaign Info Page) which includes -
You can read more about this feature in our help article
As part of good email sending practices, we do not send any email to users - who have earlier unsubscribed or their email address bounced or they reported a spam complaint - even if they fall into a target segment of an email campaign. This list of users is referred to as Suppression List.
We have built a feature to Manage Suppression List of users where you can view users who have unsubscribed/bounced/reported spam. You can also add email addresses who wish to stop receiving emails (or) remove email addresses who wish to receive emails again to this list.
One of the core problems with email marketing is Emails landing into Spam. While your email sending frequency & subscriber engagement metrics are important culprits, your email template & content can also be a major contributor to your sending reputation.
To detect a potential spam content, we built Spam Checker (available during email campaign creation) that runs a series of spam filter tests and returns a Spam Score - the lower the score, the lesser the chances of email landing into spam.
You can read more about this feature in our help article.
Our Email Campaign product covers all components of Email Marketing as mentioned below:
From our experience of working with clients sending Triggered Marketing Emails, we have seen an outstanding email open rates of more than 30%. This emphasizes the prominence of emails as an active marketing channel to drive web/mobile conversions by adopting evolved sending practices and improving user engagement.
You can learn more about triggered email campaigns or request a demo by clicking on the button below:
Here are actionable resources we've curated for you!