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About The Author

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Sanjeevani Kumar

Sanjeevani is a content marketer with a strong belief that storytelling and targeted messaging create business-changing content. You can find her playing fetch with her dog or singing along to some good blues music when she's not busy writing. For the past 5 years, Sanjeevani has been passionate about writing on topics related to marketing automation, customer engagement, and retention.

Articles by the Author

Turning Compliance into Conversion: Why the Death of SMS Based OTPs is an Opportunity for UAE BFSI Brands
  • Banking
5 min Read Time

Turning Compliance into Conversion: Why the Death of SMS Based OTPs is an Opportunity for UAE BFSI Brands
From Compliance to Connection: Navigating the UAE’s 2026 E-Invoicing Era
  • Customer Engagement
4 min Read Time

From Compliance to Connection: Navigating the UAE’s 2026 E-Invoicing Era
What Basketball Teaches Marketers About Personalisation
  • #GROWTH
4 min Read Time

What Basketball Teaches Marketers About Personalisation
What Customer Lifetime Value is and Strategies to Boost It
  • Customer Engagement
13 min Read Time

What Customer Lifetime Value is and Strategies to Boost It
#GROWTH Summit London Recap: The Inspiring Stories of Liz Earle, Avon, and Sweatcoin
  • #GROWTH
8 min Read Time

#GROWTH Summit London Recap: The Inspiring Stories of Liz Earle, Avon, and Sweatcoin
Liz Earle MBE Shares Success Story and Advice at #GROWTH Summit London 2023
  • #GROWTH
3 min Read Time

Liz Earle MBE Shares Success Story and Advice at #GROWTH Summit London 2023
Generative AI Can Make Us Laugh, But Can It Help With Customer Engagement?
  • Artificial Intelligence
7 min Read Time

Generative AI Can Make Us Laugh, But Can It Help With Customer Engagement?
Celebrating “Get to Know Your Customers Day” with Sweatcoin
  • Marketer Spotlight
5 min Read Time

Celebrating “Get to Know Your Customers Day” with Sweatcoin
Why Customer Empathy is the Key to a Loyal Customer Base
  • Customer Engagement
3 min Read Time

Why Customer Empathy is the Key to a Loyal Customer Base
Customer Engagement Strategies in Today’s Competitive Market
  • #GROWTH
4 min Read Time

Customer Engagement Strategies in Today’s Competitive Market
Is Your CRM Enough to Keep Your Customers Buying from You?
  • Customer Engagement
5 min Read Time

Is Your CRM Enough to Keep Your Customers Buying from You?
Top Takeaways from #GROWTH Summit London 2022
  • #GROWTH
6 min Read Time

Top Takeaways from #GROWTH Summit London 2022
A Day in the Life of our Implementation Manager
  • Culture
4 min Read Time

A Day in the Life of our Implementation Manager
MoEngage won “Mobile Innovation of the year” and “Top 5 Personalisation Solution Providers in the UK.”
  • Company Announcement
2 min Read Time

MoEngage won “Mobile Innovation of the year” and “Top 5 Personalisation Solution Providers in the UK.”
Avoid Rainbow Washing: 7 Inspiring Ideas to Build an LGBTQIA+ Friendly Brand
  • Customer Engagement
8 min Read Time

Avoid Rainbow Washing: 7 Inspiring Ideas to Build an LGBTQIA+ Friendly Brand
A Day in the Life of our Customer Engagement Manager
  • Customer Engagement
4 min Read Time

A Day in the Life of our Customer Engagement Manager
Ask Arbie : How do I Personalise in a Cookie-less World?
  • Insights-led Engagement
5 min Read Time

Ask Arbie : How do I Personalise in a Cookie-less World?
Startup to Scale Up: How a Good Customer Engagement Strategy Can Push You Forward
  • Customer Engagement
6 min Read Time

Startup to Scale Up: How a Good Customer Engagement Strategy Can Push You Forward
How To Bring Black Friday And Cyber Monday Customers Back After The Sale Ends
  • Customer Engagement
6 min Read Time

How To Bring Black Friday And Cyber Monday Customers Back After The Sale Ends
6 Wickedly Clever Halloween Campaigns To Learn From
  • Holiday Marketing
8 min Read Time

6 Wickedly Clever Halloween Campaigns To Learn From
Engaging Your Customers In The Age Of Virtual Oktoberfests
  • Customer Engagement
6 min Read Time

Engaging Your Customers In The Age Of Virtual Oktoberfests
Mapping The Customer’s Journey: The Secret to Converting Customers into Brand Evangelists
  • Customer Engagement
6 min Read Time

Mapping The Customer’s Journey: The Secret to Converting Customers into Brand Evangelists

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