As more companies move towards customer-centricity, CMOs across the world allocate higher budgets to create a personalized journey for their mobile customers. eMarketer predicts that in the year 2019, marketers are likely to spend $20 billion more on mobile advertising than on TV ads. Like most marketing tactics, mobile marketing comes with its own roadblocks - user retention, web-app conversions, engagement on mobile-specific channels like push notifications, app inbox are just some of them. But the good news is, most of these challenges could be overcome with the right mobile marketing platform.
With tons of tools available, how do you choose the most suitable mobile marketing platform for your business? Many marketers turn to the Magic Quadrant for Mobile Marketing Platforms Report to help them in their decision-making.
The Gartner Magic Quadrant for Mobile Marketing Report analyzes the top mobile marketing technology companies, evaluates their strengths and weaknesses, and provides ratings. We believe that this report gives a transparent analysis of the pros and cons of choosing a particular platform and is extremely beneficial for marketers evaluating mobile marketing tools for their brand. For mobile marketing platforms, it is an 'Oscar' moment to be featured in the Gartner Magic Quadrant Report.
MoEngage was the only Asian company to be featured in the report in 2018.
2019 is another important year for mobile marketing and we look forward to Gartner to tell us how mobile marketing vendors have demonstrated their capabilities. Gartner’s Magic Quadrant for Mobile Marketing Platforms Report for 2019 is coming out this July and we’re waiting with bated breath to see how we fare this year—fingers crossed!
Stay tuned here to get the latest updates and a copy of the Gartner Magic Quadrant for Mobile Marketing Platforms Report. If you’d like to read more about MoEngage featuring on the Gartner Magic Quadrant Report last year, click here.
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