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WhatsApp has quickly evolved into one of the world’s most widely used messaging platforms, boasting over 2 billion active users. This app has become a popular communication channel to connect, engage, and build authentic customer relationships. Brands can now consider WhatsApp as a critical channel for customer engagement. In this article, I’ve covered how your brand can benefit using WhatsApp with MoEngage.
Here are some key statistics about WhatsApp penetration:
With rich media support, interactive conversational capabilities, and analytics, WhatsApp is the perfect channel for brands to interact with customers.
WhatsApp is one of the world’s most widely used messaging platforms, with over 2 billion active users and 100 billion messages exchanged daily. This makes it a powerful tool for businesses to reach their customers and significantly increase their chances of engagement and top-of-mind recall.
WhatsApp is designed for real-time communication, making it an ideal platform for businesses to engage with their customers. Whether you need to answer questions, provide customer support, or send out product and delivery updates, WhatsApp enables you to respond to your customers quickly and efficiently.
WhatsApp is a personal messaging platform, making it ideal for businesses to engage with customers in a context-rich and one-to-one manner. With the ability to send personalized messages, companies can create unique customer experiences, resulting in increased engagement and satisfaction. Brands can leverage their customer data and insights to customize communication further and offers that resonate with individual customers’ preferences.
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Compared to other communication channels, WhatsApp is a much more impactful solution for businesses. Take a look at these numbers:
Additionally, WhatsApp offers the ability to send rich multimedia messages, adding interactivity that makes it more affordable for customer engagement. It also allows instant, two-sided conversations, opening up the channel for customer conversations and authentic relationships.
The combination of MoEngage and WhatsApp offers advanced features that enable brands to engage with customers in a more contextual and personalized manner, resulting in increased engagement rates, customer satisfaction, and conversions.
Top brands like Airtel Xstream, Ola, 6th Street, and Navi use MoEngage and WhatsApp to send out 2.7 million messages, achieving an average delivery rate of 83.6% and an average read rate of 79.5%.
Here are the key reasons to use WhatsApp with MoEngage:
Integrate WhatsApp into your omnichannel strategy with ease. If you’re building omnichannel engagement for your brand using MoEngage, integrating WhatsApp into that communication strategy is simple. This ensures you reach customers on their preferred platform without bombarding them with too many messages.
Brands like yours can use WhatsApp and MoEngage to orchestrate WhatsApp campaigns based on customer behavior and events. For contextual engagement, you can trigger WhatsApp messages based on “Add to Cart” events, “Browse” events, and customer inactivity.
MoEngage utilizes native WhatsApp events, including read receipts, delivery reports, and clicks, along with the Recency, Frequency, Monetary (RFM) model to segment customers based on their interactions with messages and recent purchase behaviors. By integrating WhatsApp, you can engage specific segments of your customer base with personalized communication and offers.
Using MoEngage advanced funnel analysis, you can instantly identify and act on customer drop-offs using WhatsApp.
Predict customers about to churn and engage them with tailored messaging and offers on WhatsApp.
Managing opt-out requests is critical for ensuring customer satisfaction. Integrating WhatsApp with MoEngage makes it easy to manage these requests effectively. Customers can easily unsubscribe from receiving WhatsApp messages by sending the keyword “STOP,” and you can analyze and manage opt-out requests through MoEngage. This helps ensure that your brand only sends messages to customers interested in receiving them, leading to fewer spam instances and higher levels of brand trust and favorability.
MoEngage offers an intuitive, visual template editor that simplifies creating and sending personalized WhatsApp messages for businesses. The editor lets you quickly create, preview, and send messages directly from the MoEngage platform. This saves time, reduces manual effort, and improves efficiency.
MoEngage provides valuable insights into how customers engage with messages and navigation links. You gain access to analytics that include details on message metrics such as sent, delivered, read, and click-through rates and information on which quick replies, navigation buttons, and links in the message body are being used.
This allows brands like yours to understand what resonates with customers and optimize their messaging accordingly. Analytics can also be used to measure the impact of WhatsApp messages on customer retention, loyalty, and conversions.
Integrating WhatsApp with MoEngage provides additional benefits, including frequency capping, DND settings, global control groups, and intelligent delay optimization.
MoEngage offers advanced features such as periodic and smart triggered campaigns to increase your WhatsApp engagement strategy.
In conclusion, integrating WhatsApp with MoEngage gives businesses a powerful customer engagement solution. The advanced features of this combination result in increased customer engagement, satisfaction, and improved conversions. Brands adopting this technology can expect significant customer engagement and growth improvements.