The Power of Using WhatsApp With MoEngage

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WhatsApp has quickly evolved into one of the world’s most widely used messaging platforms, boasting over 2 billion active users. This app has become a popular communication channel to connect, engage, and build authentic customer relationships. Brands can now consider WhatsApp as a critical channel for customer engagement. In this article, I’ve covered how your brand can benefit using WhatsApp with MoEngage.

Here are some key statistics about WhatsApp penetration:

• 2 billion active users
• 100 billion daily messages exchanged
• 78% of users use WhatsApp at least once a week
• The average time spent is 38 minutes per day or 20 hours per month

Keep Your Brand Identity Consistent By Leveraging Custom Domains in WhatsApp Campaigns

With support for custom domains, brands can create shortened branded URLs for WhatsApp campaigns from their domain instead of generic ones. This helps build customer trust and boost click rates.

For example, when sending a WhatsApp message through MoEngage, the embedded URLs contain “mnge.co.” But with custom domains for WhatsApp, you can customize your URLs with your brand’s domain name.

Is WhatsApp Necessary For Your Brand?

With rich media support, interactive conversational capabilities, and analytics, WhatsApp is the perfect channel for brands to interact with customers.

Phenomenal Reach and Engagement

WhatsApp is one of the world’s most widely used messaging platforms, with over 2 billion active users and 100 billion messages exchanged daily. This makes it a powerful tool for businesses to reach their customers and significantly increase their chances of engagement and top-of-mind recall.

Real-time, Direct Communication

WhatsApp is designed for real-time communication, making it an ideal platform for businesses to engage with their customers. Whether you need to answer questions, provide customer support, or send out product and delivery updates, WhatsApp enables you to respond to your customers quickly and efficiently.

Personalization

WhatsApp is a personal messaging platform, making it ideal for businesses to engage with customers in a context-rich and one-to-one manner. With the ability to send personalized messages, companies can create unique customer experiences, resulting in increased engagement and satisfaction. Brands can leverage their customer data and insights to customize communication further and offers that resonate with individual customers’ preferences.

Cost-effective Engagement

Compared to other communication channels, WhatsApp is a much more impactful solution for businesses. Take a look at these numbers:

• 1.5X increase in insurance upsells for Navi.
• 20% higher app installs for Airtel Xstream.
• 20X higher ROI when compared to SMS for 6th Street.

Additionally, WhatsApp offers the ability to send rich multimedia messages, adding interactivity that makes it more affordable for customer engagement. It also allows instant, two-sided conversations, opening up the channel for customer conversations and authentic relationships.

Boost Engagement and Conversions with MoEngage’s Native WhatsApp Capabilities

The combination of MoEngage and WhatsApp offers advanced features that enable brands to engage with customers in a more contextual and personalized manner, resulting in increased engagement rates, customer satisfaction, and conversions.

Engage Customers With WhatsApp While Respecting Their Privacy With PII Tokenization

With PII Tokenized Sending, you can trigger WhatsApp campaigns without storing customers’ personal or restricted data in MoEngage. PII Tokenized Sending seamlessly integrates with all WhatsApp connectors and partners, providing the power and privacy of tokenization directly within your preferred messaging platform.

With this addition, you can leverage PII Tokenized Sending across all your channels, including WhatsApp, SMS, and Email on MoEngage. This helps strike a balance between personalization, protecting customers’ data privacy, and being compliant.

Top brands like Airtel Xstream, Ola, 6th Street, and Navi use MoEngage and WhatsApp to send out 2.7 million messages, achieving an average delivery rate of 83.6% and an average read rate of 79.5%.

Here are the key reasons to use WhatsApp with MoEngage:

Omnichannel Engagement

Integrate WhatsApp into your omnichannel strategy with ease. If you’re building omnichannel engagement for your brand using MoEngage, integrating WhatsApp into that communication strategy is simple. This ensures you reach customers on their preferred platform without bombarding them with too many messages.

Context-rich Engagement

Brands like yours can use WhatsApp and MoEngage to orchestrate WhatsApp campaigns based on customer behavior and events. For contextual engagement, you can trigger WhatsApp messages based on “Add to Cart” events, “Browse” events, and customer inactivity.

Advanced Segmentation

MoEngage utilizes native WhatsApp events, including read receipts, delivery reports, and clicks, along with the Recency, Frequency, Monetary (RFM) model to segment customers based on their interactions with messages and recent purchase behaviors. By integrating WhatsApp, you can engage specific segments of your customer base with personalized communication and offers.

Funnel Analysis

Using MoEngage advanced funnel analysis, you can instantly identify and act on customer drop-offs using WhatsApp.

Predictions

Predict customers about to churn and engage them with tailored messaging and offers on WhatsApp.

Opt-out Management

Managing opt-out requests is critical for ensuring customer satisfaction. Integrating WhatsApp with MoEngage makes it easy to manage these requests effectively. Customers can easily unsubscribe from receiving WhatsApp messages by sending the keyword “STOP,” and you can analyze and manage opt-out requests through MoEngage. This helps ensure that your brand only sends messages to customers interested in receiving them, leading to fewer spam instances and higher levels of brand trust and favorability.

Intuitive Template Editor

MoEngage offers an intuitive, visual template editor that simplifies creating and sending personalized WhatsApp messages for businesses. The editor lets you quickly create, preview, and send messages directly from the MoEngage platform. This saves time, reduces manual effort, and improves efficiency.

Advanced Analytics

MoEngage provides valuable insights into how customers engage with messages and navigation links. You gain access to analytics that include details on message metrics such as sent, delivered, read, and click-through rates and information on which quick replies, navigation buttons, and links in the message body are being used.

This allows brands like yours to understand what resonates with customers and optimize their messaging accordingly. Analytics can also be used to measure the impact of WhatsApp messages on customer retention, loyalty, and conversions.

Other Benefits of using WhatsApp with MoEngage

Integrating WhatsApp with MoEngage provides additional benefits, including frequency capping, DND settings, global control groups, and intelligent delay optimization.
MoEngage offers advanced features such as periodic and smart triggered campaigns to increase your WhatsApp engagement strategy.

Bringing It All Together

In conclusion, integrating WhatsApp with MoEngage gives businesses a powerful customer engagement solution. The advanced features of this combination result in increased customer engagement, satisfaction, and improved conversions. Brands adopting this technology can expect significant customer engagement and growth improvements.

What’s Next?

• Learn more about the benefits of WhatsApp X MoEngage here.
• Request a personalized consultation to understand how brands like yours have benefitted from using WhatsApp on MoEngage.
• Find out how to build a conversational commerce strategy using WhatsApp in this ebook.
• Read winning strategies to use WhatsApp for marketing in 2023 in this article.