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Alodokter Witnesses 45% Uplift in Engagement using AI-based Campaign Optimization

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About Alodokter

Alodokter is the leading Indonesian healthcare super app created in 2014 by Nathanael Faibis and Suci Arumsari. Alodokter provides an end-to-end digital solution to patients including telemedicine, doctor booking, medical content, and health insurance services. As the leading telemedicine platform in Indonesia, Alodokter has more than 28 million monthly active users, and more than 40,000 certified doctors on the platform.

The Problem

Healthcare apps face significant challenges in constantly engaging users who would otherwise use these apps only when they are sick. During a pandemic, reaching out to the users at the right time using the right message became a priority. Alodokter chose to resolve the problem by choosing to educate users about precaution, prevention, and safety measures. The doctor-approved and certified resources within the app included healthcare articles on a wide variety of subjects and topics.

MoEngage Solution

In order to improve the CTRs and conversion rates of the push campaigns, it was essential to segregate the audience based on where they drop-off, map out user journeys and execute Flows campaigns based on the journeys. The AI-enabled content optimization feature, combined with rigorous A/B testing and personalized recommendation, enabled the healthcare super app to run push campaigns with improved click-through and conversion rates, increase engagement, arrest churn, and re-engage inactive users.
10%
CTR improvement for free-to-premium user conversion campaigns
60%
increase in Monthly Active Users with 15% contribution to overall event performance

What They Say About Us

Post MoEngage integration, Alodokter is now able to retain more than 50% of its installed users. Combined with the immensely strong mobile engagement portfolio, expert local customer support, and a very responsive customer success team, MoEngage is the ideal choice for an intelligent customer engagement partner.
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Arian Vivaldi
Head of Marketing, Alodokter
One of the best performing and proven channels to engage and retain our app users is push notifications. To increase the efficiency of our campaigns, we want to experiment with the content through MoEngage’s machine learning campaign optimization combined with A/B Testing.
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Satrio Darmawan
Senior Digital Marketing Strategist, Alodokter