RETAIL & E-COMMERCE | ENGAGEMENT
Bisleri Leverages Phygital Engagement to Drive App Adoption
1.2%
Conversion rates via OSM campaigns
98%
Email Delivery Rates
About Bisleri
Bisleri International is an Indian multinational company that is best known for its eponymous brand of bottled water. The brand conducts most of its business in India, with 150 operational plants and a network of 6,000 distributors, and 7,500 distribution trucks.
We wanted a platform that could provide the infrastructure to support our engagement endeavors at scale. With MoEngage, we’re able to automate campaigns using journey orchestration across multiple channels to achieve our objectives with ease and also see great results.
Ronak Sharma
Head - D2C & Digital Marketing, Bisleri
MoEngage Solution
Bisleri opted for a "phygital" approach by first optimizing the web experience for its customers. They utilized MoEngage’s On-Site Messaging capabilities to set up campaigns to entice users to redirect them to the Bisleri app. The idea was to induce FOMO with the help of discounts and offers that awaited them when they downloaded the app and signed up on the platform.
Additionally, MoEngage’s Flows feature was used to send out as many as 3 million emails every month and disseminate relevant push campaigns, nudging customers to complete their purchases and sharing offers on subscriptions.
Optimizing the web experience to drive conversions
Bisleri began with optimizing the web experience for its customers by setting up On-Site Messaging campaigns using MoEngage. The purpose of these campaigns was to entice users by inducing FOMO with the help of discounts and offers that awaited them when they downloaded the app and signed up on the platform. These campaigns saw a positive response from the Bisleri customers, a direct result of which was 1.2% conversion rates, signifying customers that converted within a day.
Products Used
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey.
Onsite Messaging
Convert visitors into buyers with personalized web content
Push Amplification +
Deliver push notifications to more customers with proprietary Push Amplification™ Plus technology
The Result
Using MoEngage, Bisleri was able to:
- Clock 1.2% Conversion rates via the OSM campaigns
- Set up Email campaigns to observe:
– 98% Delivery rates
– 25-30% Open rates - Set up automated Flows to achieve great retention rates:
– 16% for iOS
– 10% for Android
– 3% for Web
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