Classic Rummy Succeeds To Entertain: Boosts Player Retention By 24%
About Classic Rummy
With close to 1 million registered players, Classic Rummy is India's favorite online rummy website. Classic Rummy strives to create a safe, regulated, and responsible online experience for rummy enthusiasts in India. The brand has an experienced team of industry veterans who bring in expertise from Gaming, Marketing, and Technology domains. Classic Rummy takes pride in building and maintaining a state-of-the-art Rummy platform.
The Industry Challenge
Engaging players and inspiring them to return to a gaming app regularly can be tricky! Classic Rummy realizes the impact of player retention on Northstar metrics like revenue.
The Strategy
The brand adopted a customer-centric approach to player engagement by gathering player insights, sending personalized alerts, launching exclusive tournaments, and more!
3X
increase in the total value of payments in 6 months
24%
MoM user retention (2X more than industry average)
Hear what the Classic Rummy team has to say
We knew we needed to improve the player’s onboarding experience. However, we couldn’t do that without a deeper understanding of the players. MoEngage helped us derive critical insights into player preferences, the roadblocks, and their journey on our app. 
We have seen a significant uplift in our engagement and monetization metrics with MoEngage when compared to our previous solution. Moreover, the customer success team at MoEngage is very proactive. They arm our team with valuable strategic insights and constant support to ensure we are achieving our monetization and retention goals. 
After we switched to the insights-led strategy, players enjoyed engaging with our platform even more! Every communication a player receives from our platform adds value, so they know we get them and trust the app even more. And the best part, using MoEngage, we can automate most of the manual tasks now. 
