Furlenco’s customer base includes consumers between 20 and 40 years of age who want to utilize premium furniture without the hassles of ownership. These consumers are wary of upfront investment and believe in quality lifestyle experiences without long-term commitments.
This is where Furlenco steps in with their subscription model to provide in-house designed furniture, home decor, appliances, and accessories at monthly and annual rent charges.
Their mission is to furnish modern homes without the hassle of store-hopping. They also offer complementary services such as relocation, swapping, subscription pause, and deep cleaning of rental products.
The Furlenco team realized that they successfully drove app installs, yet low subscription ratio. This impacted the subscriptions coming in from their mobile app.
The Furlenco team identified customer drop-off points and had to address these gaps:
Using MoEngage’s Flows, Furlenco’s team connected with customers across the subscription cycle:
Furlenco witnessed drastic improvements to the conversion rate on their app.
In 2018, they received around 30% of their subscriptions through the app. Currently, they are averaging about 75% of the subscriptions coming from the app.