How Orcas Decreased its Cost Per Lead by 30-35% With Automated Campaigns

The primary business of Orcas is to generate as many relevant leads as possible and convert them into paying customers. However, before partnering with MoEngage, the brand faced various challenges in terms of getting relevant customers as the count was very low. While there were customers in the system, however, it consisted of very few pre-vetted/relevant leads. Additionally, the brand also did not have any journey setup to interact with the incoming customers and nurture them to the next stage.

Deploying a Multichannel Approach - Orcas wanted to attract new customers and, at the same time, re-engage with old customers. The brand adopted a multichannel approach, where they utilized Emails, Push Notifications, and also SMSs to communicate with customers. Creating Custom Segments for Targeted Campaigns Using Flows - Earlier, Orcas were creating various manual campaigns, which were time intensive. By leveraging the custom segmentation capabilities of MoEngage, the brand created various Flows for each of the custom segments and set up various automated periodic campaigns. Advanced Analytics to Determine Drop-offs - Along with the analytics dashboard, where the brand monitored the health of each campaign, Orcas also leveraged the behavioral analytics and funnel analytics capabilities of MoEngage to identify where customers dropped off.