LivWell Leverages Advanced Segmentation to Drive Higher Conversion and Product Adoption
Discover how LivWell used MoEngage Analytics and AI Engine Sherpa to analyze customer data in real-time and successfully drive meaningful engagement for their customers.
LivWell, a blockchain-based gamified insurtech and health engagement app, provides low-cost health and term insurance in Vietnam and India. It also provides fitness membership facilities at partner outlets.
The challenge was to figure out ways to better engage our customers. With MoEngage, we’re able to create seamless triggered flows across the customer journey, from onboarding to retention, and segment our customers better to run effective in-app campaigns, yielding great conversion ratios.
To build an effective wellness ecosystem, LivWell needed to understand customer preferences and affinities. They needed to add more layers of scientific analysis behind the campaigns which led to the adoption of an insights-led customer engagement platform in MoEngage.
LivWell has been able to run customer-centric campaigns by setting up various flows and cross-channel journeys for onboarding, engagement, and retention. They personalized the communication by creating multiple cross-channel flows across the entire lifecycle.
Using MoEngage, LivWell was able to keep the customer at the center of all decision-making and run campaigns accordingly. They also set up various Flows and crafted cross-channel journeys for onboarding, engagement, and retention across the lifecycle stages.
• Flow-enabled win-back campaigns saw a conversion rate of 10.68%
• Event-triggered onboarding Flows saw a conversion rate of 53.27%
• Partner-led in-app communications achieved a CTR of 29.11%
Most of the high-level goals measured by the LivWell team post MoEngage integration were mostly engagement-related. And with MoEngage’s insights-led omnichannel engagement approach, effective customer engagement and retention were made a lot simpler for the brand, allowing them to innovate faster.
The team no longer had to rely on multiple tools for their analytics and engagement capabilities with MoEngage bringing native and ingested data into the platform to create a unified customer profile. MoEngage’s AI engine Sherpa analyzed real-time data and fuelled predictive customer segmentation.
How LivWell Drives Conversions 2.5X Higher Than Industry Benchmark
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