How Mamaearth Successfully Increased Delivery Rates by 219%
With limited data access due to data privacy issues that have cropped up in the recent years, fewer conversations are made. As a result, the cost of acquiring customers elevates. The advertising prices as well become ineffective due to the return on ad spend reduction. So as Mamaearth matured as a brand, there was a need to make a shift from an initial focus on customer acquisition to customer retention. MoEngage helped prove instrumental in executing this at scale.
Mamaearth utilized MoEngage’s Push Amplification® Plus technology, to improve its user reachability and, consequently increased delivery rates from 26% to 83%! This signifies that there was a ginormous 219% uplift in the delivery rates!
The famed E-commerce brand also created and disseminated a litany of personalized nudges in the form of push notifications using MoEngage by setting up “post-purchase journeys,” and the impact on their clickthrough rates was astounding. Additionally, using targeted segmentation and hyper-personalization across multiple channels using MoEngage, the Mamaearth team witnessed a significant uplift of 26% in repeat customers!
Using MoEngage, Mamaearth was able to:
- Clock 219% uplift in the push notification delivery rates
- Observe a 26% increase in repeat customers* using targeted segmentation and hyper-personalization
- Set up “post-purchase journeys” littered with personalized nudges to see:
– A 90% increase in CTRs for stylized push notifications with a CTA
– A 50% increase in CTRs for personalized carousel push notifications
– A 40% increase in CTRs for timer-based push notifications