MFast Moves The Conversion Needle by 38% With Personalized Engagement
MFast is a leading fintech company that aims to democratize financial access to the underserved population in Vietnam.
About MFast
MFast is a leading tech-enabled agent banking network that aims to democratize financial access to the underserved population in Vietnam and across emerging Southeast Asian countries. Financial agents can use the MFast application to earn extra income by introducing consumers needing financial assistance, non-life insurance products, and other utility packages.
The hands-on support provided by the MoEngage team made the integration process smooth and seamless. The post-integration support in implementing desired features has helped us achieve our goals. Apart from the support extended, I love how intuitive and easy it is to use the platform. At MFast, we utilize channels like in-app and push to drive the right product recommendations to users, thus optimizing their chances of earning income by picking the right jobs.
MFast faced challenges in guiding newly onboarded users, understanding user behavior, and personalizing communications sent to users.
MFast leveraged MoEngage's all-in-one omnichannel customer engagement platform to phase our point solutions used to send emails and push notifications. In addition to simplifying its tech stack, MoEngage’s drag-and-drop editor also helped them reduce dependencies on its tech and design teams.
With MoEngage, MFast was able to:
- Improve engagement by relying on an integrated engagement solution instead of numerous point solutions
- Reduce risk of data siloing due to using an all-in-one customer engagement platform
- Automate omnichannel campaigns and flows in real-time
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