MFast Moves The Conversion Needle by 38% With Personalized Engagement
MFast leveraged MoEngage's all-in-one omnichannel customer engagement platform to phase our point solutions used to send emails and push notifications. In addition to simplifying its tech stack, MoEngage’s drag-and-drop editor also helped them reduce dependencies on its tech and design teams.
To show existing customers the cumulative value and opportunities they have generated for themselves using MFast, the team designed a personalized in-app notification. The in-app message was personalized to convey how much income was generated in 2022 and how many clients and agents were converted.
Using attributes across the customer’s lifecycle, like the number of sessions and conversions, MFast personalizes the message copy.
With MoEngage, MFast was able to:
- Improve engagement by relying on an integrated engagement solution instead of numerous point solutions
- Reduce risk of data siloing due to using an all-in-one customer engagement platform
- Automate omnichannel campaigns and flows in real-time