MFast Moves The Conversion Needle by 38% With Personalized Engagement | MoEngage

MFast Moves The Conversion Needle by 38% With Personalized Engagement

Increase in DAUs
Increase in MAUs
About MFast case-study-brand-logo

MFast is a leading tech-enabled agent banking network that aims to democratize financial access to the underserved population in Vietnam and across emerging Southeast Asian countries. Financial agents can use the MFast application to earn extra income by introducing consumers needing financial assistance, non-life insurance products, and other utility packages.


The hands-on support provided by the MoEngage team made the integration process smooth and seamless. The post-integration support in implementing desired features has helped us achieve our goals. Apart from the support extended, I love how intuitive and easy it is to use the platform. At MFast, we utilize channels like in-app and push to drive the right product recommendations to users, thus optimizing their chances of earning income by picking the right jobs.

Hoang Nguyen
Hoang Nguyen
Head of Marketing and Communications

MFast leveraged MoEngage's all-in-one omnichannel customer engagement platform to phase our point solutions used to send emails and push notifications. In addition to simplifying its tech stack, MoEngage’s drag-and-drop editor also helped them reduce dependencies on its tech and design teams.

Reminding customers of value accrued through personalised in-app messages

To show existing customers the cumulative value and opportunities they have generated for themselves using MFast, the team designed a personalized in-app notification. The in-app message was personalized to convey how much income was generated in 2022 and how many clients and agents were converted.

Using attributes across the customer’s lifecycle, like the number of sessions and conversions, MFast personalizes the message copy.

Products Used
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey.
In-app Messaging
Accelerate engagement and motivate action on mobile, through contextually personalized, in-app messages.
Push Notification
Reach customers at the right time using AI-powered, targeted, push notifications.
The Results

With MoEngage, MFast was able to:

  • Improve engagement by relying on an integrated engagement solution instead of numerous point solutions
  • Reduce risk of data siloing due to using an all-in-one customer engagement platform
  • Automate omnichannel campaigns and flows in real-time