TRAVEL & HOSPITALITY | PERSONALIZATION
MySyara Witnesses 3X Increase in Conversions Using Segmentation
12.62%
conversions using RFM segmentation for 'abandoned cart' flows
5%
uplift in open rate with informative email campaigns vs generic emails
About MySyara
MySyara is an on-demand car care and technology company. From mobile car washing and detailing to oil changes, diagnostics, and on-time servicing, MySyara offers a convenient, trusted, and professional service.
Founded in 2019, the car care brand is headquartered in Dubai, UAE and has operations across UAE and Kerala, India.
Prior to engaging with MoEngage, we were using an internal tool to drive engagement. However, due to various manual processes, MySyara witnessed major gaps in its engagement strategy. The internal tool restricted us from analyzing which channel was performing well and did not provide insight into customers’ preferences. This is where we think our partnership with MoEngage has been fruitful.
Renjith Krishna
Head of Growth - B2C
MoEngage Solution
Utilizing Different Channels With Custom Segmentation
MySyara started using Emails and Push Notifications along with customer segmentation
Leveraging Customer Journey Orchestration (Flows) with RFM Segmentation
MySyara also used RFM segmentation (Recency, Frequency and Monetary) within flows to engage with customers through different channels.
Leveraging customer journey orchestration (Flows) with RFM Segmentation
MySyara also used RFM segmentation (Recency, Frequency and Monetary) within flows to engage with customers through different channels.
Some of the RFM segments that MySyara created were:
Super User: Someone who has executed App/Site Opened atleast once in the last 15 days and has executed a purchase
Non-Active Car Wash: Someone who has executed purchase atleast once before July 19 2023 and has not executed a purchase in the last 45 days.
For such segments, the brand created different flows and leveraged push notifications and emails.
One example of this is MySyara using flows to assist customers in booking a car wash with free interior cleaning.
Products Used
Custom Segments
Create easy-to-use cohorts based on behavioral, funnel, and RFM analysis.
Omnichannel Flows
Create connected experiences at every stage of customer journey across channels
RFM Segmentation
Create nuanced segments based on recency, frequency, and monetary value of customer transactions
Smart Recommendations
Build personalized experiences by driving most relevant product recommendations.
The Result
- 3X increase in conversions for segmented push notifications vs general push notifications
- 12.62% conversions using RFM segmentation for ‘abandoned cart’ flows
- 5% uplift in open rate with informative email campaigns vs generic emails
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