MySyara Witnesses 3X Increase in Conversions Using Segmentation

MySyara Witnesses 3X Increase in Conversions Using Segmentation

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12.62%
conversions for abandoned cart journeys using RFM
5%
uplift in open rate for informative email campaigns
About MySyara case-study-brand-logo

MySyara is an on-demand car care and technology company. From mobile car washing and detailing to oil changes, diagnostics, and on-time servicing, MySyara offers a convenient, trusted, and professional service. Founded in 2019, the car care brand is headquartered in Dubai, UAE and has operations across UAE and Kerala, India.

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Business Challenge

The idea behind customer engagement has been there with MySyara from its inception. They had started utilizing internal platforms along with some third-party vendors to drive communication.

However, one of the biggest challenges faced by MySyara was scheduling its push notifications campaigns. While they were actively using push notifications to communicate with their customers, there wasn’t much segmentation in terms of events and users available.

As a result, they could not garner a lot of traction from these campaigns.

Business Challenge

Prior to engaging with MoEngage, we were using an internal tool to drive engagement. However, due to various manual processes, MySyara witnessed major gaps in its engagement strategy. The internal tool restricted us from analyzing which channel was performing well and did not provide insight into customers’ preferences. This is where we think our partnership with MoEngage has been fruitful.

Renjith Krishna
Renjith Krishna
Head of Growth - B2C
MoEngage Solution


Utilizing Different Channels With Custom Segmentation

MySyara started using Emails and Push Notifications along with customer segmentation

Leveraging Customer Journey Orchestration (Flows) with RFM Segmentation

MySyara also used RFM segmentation (Recency, Frequency and Monetary) within flows to engage with customers through different channels.

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Leveraging customer journey orchestration (Flows) with RFM Segmentation


MySyara also used RFM segmentation (Recency, Frequency and Monetary) within flows to engage with customers through different channels.

Some of the RFM segments that MySyara created were:

Super User: Someone who has executed App/Site Opened atleast once in the last 15 days and has executed a purchase

Non-Active Car Wash: Someone who has executed purchase atleast once before July 19 2023 and has not executed a purchase in the last 45 days.

For such segments, the brand created different flows and leveraged push notifications and emails.

One example of this is MySyara using flows to assist customers in booking a car wash with free interior cleaning.

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Products Used
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Custom Segments
Create easy-to-use cohorts based on behavioral, funnel, and RFM analysis.
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Omnichannel Flows
Create connected experiences at every stage of customer journey across channels using Omnichannel Flows.
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RFM Segmentation
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Smart Recommendations
Build personalized experiences by driving most relevant product recommendations.
The Result
  • 3X increase in conversions for segmented push notifications vs general push notifications
  • 12.62% conversions using RFM segmentation for abandoned cart journeys
  • 5% uplift in open rate for informative email campaigns vs generic emails