Nostragamus Achieves 50% Uplift in Push Notification Delivery With MoEngage’s Push Amplification +
Nostragamus is India’s first prediction-based, fantasy sports app with over 5 mn users across Android, IOS, and the web. The firm entered the market with an aim to create a fantasy sports app specifically for the Indian audience.
“Push Amplification + technology, allowed us to reach out to users at the right time and thereby allowed us to increase our average spend per user in a month.”
With 30% of Nostragamus customers using Xiaomi devices, the low push notification delivery rate was making it hard to re-engage customers & improve retention. With MoEngage’s Push amplification+, the team was able to increase delivery rates across all devices.
• 40% uplift in delivery rates across all devices
• 50% increase in delivery rates for users active in the last 30 days
• 75% increase in delivery Rates for users on Xiaomi devices
Inactivity on the app made it hard to reach and re-engage customers, especially those on Chinese OEMs. With Push Amplification® Plus, the team was able to increase delivery rates for them by 50%. Even for customers active for less than 30 days, there was an increase in delivery rates from 12% to 15%.
With Push Amplification Plus, the team could see a stunning 75% increase in delivery rates on Xiaomi devices. For customers active in the last 30 days, Nostragamus achieved a 45% increase and for those active for less than 30 days, they achieved 3X the delivery rate of what was achieved on other OEMs.
