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Nostragamus is India’s first prediction-based, fantasy sports app with over 5 mn users across Android, IOS, and the web. The firm entered the market with an aim to create a fantasy sports app specifically for the Indian audience.
Nostragamus struggled with low push notification delivery, which affected their overall retention strategy. 55% of their users were using Chinese OEMs, and 30% of these users were using Xiaomi devices, making it difficult for Nostragamus to re-engage their users with relevant information. OS and Device-level restrictions cut off the device from GMC, an essential cord for push notifications to reach the customer. This resulted in a big drop in the push notifications and engagement, which heavily impacted the business.
“Push Amplification + technology, allowed us to reach out to users at the right time and thereby allowed us to increase our average spend per user in a month.”
User inactivity makes it difficult to reach and re-engage users especially those that use devices with Chinese OEMs. With Push Amplification™ Plus, Nostragmus was able to increase delivery rates for such users by 50%. Also for users who were active for less than 30 days, there was an increase in delivery rates from 12% to 15%.
With Push Amplification™ Plus, Nostragamus saw a stunning 75% increase in delivery rates on Xiaomi devices. For users active in the last 30 days, Nostragamus saw a 45% increase and for users active for less than 30 days they achieved a staggering 60% increase in delivery; that is 3X of what they achieved on other OEMs.
With 30% of Nostragamus customers using Xiaomi devices, the low push notification delivery rate was making it hard to re-engage customers & improve retention. With MoEngage’s Push amplification+, the team increased delivery rates across all devices.
• 40% uplift in delivery rates across all devices
• 50% increase in delivery rates for users active in the last 30 days
• 75% increase in delivery Rates for users on Xiaomi devices
Inactivity on the app made it hard to reach and re-engage customers, especially those on Chinese OEMs. With Push Amplification® Plus, the team was able to increase delivery rates for them by 50%. Even for customers active for less than 30 days, there was an increase in delivery rates from 12% to 15%.
With Push Amplification™ Plus, the team could see a stunning 75% increase in delivery rates on Xiaomi devices. For customers active in the last 30 days, Nostragamus achieved a 45% increase and for those active for less than 30 days, they achieved 3X the delivery rate of what was achieved on other OEMs.
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